Sales Representative

Description

Job Summary: A sales professional responsible for managing a customer portfolio, negotiating orders, and ensuring brand visibility at the point of sale. Key Highlights: 1. Sales management and customer negotiation 2. Monitoring of sales targets and market trends 3. Merchandising implementation and customer prospecting Carry the complete basic kit throughout the entire work shift, ensuring execution of duties within the store; Execute; know the portfolio of alcoholic and non-alcoholic products, as well as the prices and characteristics of each product for customer presentation; Participate in morning meetings, analyzing daily targets to develop the best possible plan to achieve them, customer by customer; monitor, analyze, and evaluate sales trends, suggesting specific actions when necessary to meet established targets; Visit all external customers (Points of Sale) according to the scheduled route, seeking to close sales through negotiation—i.e., obtaining an order under mutually satisfactory conditions; skillfully execute the standard sales routine defined for each channel, completing all steps to ensure DEMP compliance at the POS; Operate and transport the smartphone used for placing customer orders correctly, taking care of its preservation and assuming responsibility for it; Observe competitors’ actions regarding pricing, offers, promotions, visit frequency, and deadlines, reporting findings to your manager so appropriate measures can be taken when necessary; Keep customer registration data for your assigned route always updated to facilitate company-customer communication and minimize the risk of errors; Correctly implement merchandising materials and actively monitor their continued presence, ensuring our brand’s visibility both inside and outside POS locations; Carry the complete basic kit and product portfolio in good condition throughout the entire work shift, ensuring effective customer service; identify opinion-leading Points of Sale with high potential among those served, along with respective development actions; Conduct the closing (afternoon) meeting with the Area Manager to review achieved results against KPIs agreed upon during the morning meeting; maintain positive relationships with POS managers to foster maximum integration and, consequently, greater willingness to achieve volume, activation, and coverage targets; Verify in the system, prior to selling any product on credit, whether the customer has any objections or blocks; Master the calculation underlying your variable compensation, striving for optimal performance aligned with commercial fundamentals; Follow the procedure for material loans, observing regulations related to loan agreements (commodatum) and the customer’s compliance with commercial agreements; conduct customer prospecting and remain attentive to various market opportunities, aiming to increase preference for our brands at POS locations; Respect traffic laws while operating your work vehicle, safeguarding your own safety and that of others through defensive driving and preventive maintenance; Comply with the company’s Code of Conduct and all other applicable procedures.