Copywriter

Description

Job Summary: Join Dois Z Publicidade to create compelling and persuasive content using writing skills, psychological triggers, and a conversion-focused approach. Key Highlights: 1. Develop concepts for creative campaigns and special projects 2. Draft headlines, copy, and calls-to-action for online media advertisements 3. Collaborate cross-functionally by participating in client meetings Description: What is the work environment like? Do you want to make a difference in the new economy and drive growth for individuals and businesses? Join Dois Z Publicidade! Role Responsibilities As an Advertising Copywriter, your primary task will be to create compelling content designed to persuade the target audience to take a specific action. In this context, your mission will be to capture users’ interest and spark their curiosity about the product. You will need to combine strong writing skills with psychological triggers and maintain a conversion-oriented approach. RESPONSIBILITIES AND DUTIES: On the Content team, you will be challenged to: * Develop concepts and ideas for creative campaigns and special projects; * Draft headlines, copy, and calls-to-action for various formats and online media advertisements (Meta, Google, etc.); * Create content for email marketing and presentations; * Develop video scripts; * Review diverse texts and content; * Plan and develop content for sales pages and websites; * Collaborate cross-functionally by participating in client meetings and project-related internal meetings. Requirements REQUIREMENTS AND QUALIFICATIONS What we expect from you: * Proven extensive professional experience as an Advertising Copywriter; * Commitment, creativity, and accountability; * Proficiency in Microsoft Office Suite; * Knowledge of SEO principles; * Ability to identify relevant keywords for the target audience and industry; * Ability to optimize text, URLs, page titles, and header tags; * Understanding of keyword density importance and its distribution; * Knowledge of SEO-friendly website structure, including URLs, titles, meta descriptions, and header tags; * Residency in Goiânia or surrounding areas. 251230020249647545