Description
**Responsibilities:**
Write original texts for advertisements and social media;
Research topics related to the industry and identify content gaps within the company's materials;
Prepare and publish articles describing the company and its products;
Create texts and scripts for videos;
Apply SEO \- Search Engine Optimization practices to optimize articles and increase visibility;
Define and adapt language style and tone used in brand communications;
Develop texts for internal marketing campaigns to disseminate messages to internal audiences: gather information, create text options, headlines, and calls-to-action, and submit them to the relevant department for approval and distribution;
Occasionally collaborate with the Marketing team on developing campaigns and launching products and services, contributing ideas for advertising materials, event execution, market prospecting, etc.
**Requirements:**
Bachelor’s degree completed or in progress
Advertising and Public Relations; Social Communication; Journalism; Marketing.
Relevant experience in the role and/or advertising copywriting is required.
Must reside in Volta Redonda or nearby areas.
**Competencies:**
Online content strategy and creation
Advertising copywriting
Psychological triggers
Ethics
Proactivity
Creativity
Digital marketing
Media channels.