Content Planner

Description

Job Summary: We are seeking a Content Planner to lead the planning and execution of digital content, aligning it with brand strategy and engagement objectives. Key Highlights: 1. Lead content strategies across diverse digital platforms 2. Collaborate with creative teams to produce inspiring content 3. Apply data-driven insights to optimize content planning Founded in 2004, **OLIVER** is the world’s first and only company specialized in creating, building, and operating custom-built in-house agencies and marketing ecosystems for brands. With over 300 clients across 48 countries, our unique model drives creativity and efficiency, enabling delivery of tailored solutions that deeply resonate with consumers. As part of **The Brandtech Group**, we are at the forefront of leveraging cutting-edge AI technologies to revolutionize how we create and deliver results. Our AI-powered solutions enhance efficiency, fuel creativity, and empower more informed decision-making—enabling our teams to deliver innovative and impactful outcomes. **LOCATION: Vila Madalena, São Paulo - SP** **MODALITY: Hybrid - 1 day per week in the office** We are looking for a talented Content Planner responsible for leading content planning and execution for Brazil across multiple digital platforms, ensuring alignment with brand strategy and consumer engagement objectives. **Responsibilities:** * Develop and implement effective content strategies to meet brand and client objectives across all necessary touchpoints, including social media, web, and email. * Generate engaging, customer-centric content that adds value to the customer experience. * Real-time content amplification strategy. * Lead narrative and format proposals, and guide and manage the content team (Content Producer and Community Manager). * Work closely with the creative team to develop content that is both strategically sound and creatively inspiring. * Maintain and manage the editorial content calendar in collaboration with internal teams and partner agencies. * Analyze data and leverage insights to inform content planning from conception through execution. * Monitor content performance and adapt strategies to optimize results. * Ensure all content aligns with brand guidelines and desired tone of voice. * Interact with community managers to gather insights on audience interactions and preferences. * Fluency in Portuguese and English; fluency in Spanish is highly desirable. **Qualifications & Requirements:** * Experience in planning and developing digital content strategies. * Experience with media/performance formats, as well as consolidating and overseeing the development of integrated media plans—including messaging, special formats, and customer journey. * Experience working with influencers and creator content. * Strong analytical capability with the ability to extract actionable insights from data. * Ability to collaborate effectively with creative teams and clients. * Solid knowledge of content trends, culture, and emerging platforms. * Understanding and application of SEO best practices to ensure content is optimized for search engines. * Excellent organizational and time-management skills to handle multiple projects simultaneously. * Proficiency in content management and social media tools. * Familiarity with AI tools and their application in content planning is desirable; training will be provided. **Benefits** * Meal Allowance: R$ 46.00 per business day via Flash Card, no employee contribution; * Health Insurance: SulAmérica 100 R2, fully covered by employer—spouse and children may be added at full dependent cost; * Dental Insurance: SulAmérica Odonto, with three plan options available to employees (with payroll deduction); * Transportation Allowance: 6% of monthly gross salary or equivalent to employee-reported usage; * Life Insurance: Metlife, fully covered by employer; * Birthday Day Off: Celebrate and rest on your birthday! You receive one paid day off to enjoy during your birth month. \#OLATAM \#REQID15102 Our values shape everything we do: **Ambition** to succeed **Imagination** to push beyond what’s possible **Inspiration** to do innovative work **Always learning and listening** to understand **Focus on Results** to exceed expectations Being **actively pro-inclusive and anti-racist** within our community, clients, and creations *OLIVER, part of The Brandtech Group, is an equal opportunity employer committed to fostering an inclusive workplace where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All candidates will be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected under local law.* *OLIVER has set ambitious environmental goals around sustainability, aiming to reduce greenhouse gas emissions and carbon footprint. Collectively, we advance toward our mission by embedding sustainability across all departments and every stage of the project lifecycle.*