MARKETING MANAGER

Description

Job Summary: We are seeking a Marketing Manager to lead the group's marketing strategies, with focus on lead generation, digital performance, and brand strengthening. Key Highlights: 1. Strategic marketing leadership for the group 2. Focus on lead generation and digital performance 3. Opportunity for strategic and analytical professionals **Description and Responsibilities:** **Working Hours:** To be determined **Level:** Managerial and Executive **Employment Type:** Service Provider \- PJ We are looking for a Marketing Manager to lead the Group's marketing strategies, focusing on lead generation, digital performance, brand strengthening, and support to sales departments. We seek a strategic, analytical, and results-oriented professional, preferably with experience in the automotive sector. **Purpose of the Opportunity:** Plan, execute, and manage the group's marketing strategies, focusing on generating qualified leads, strengthening the brand, increasing sales conversion, and maximizing return on investment (ROI), working collaboratively with dealership sales departments. **Key Responsibilities:** Develop and implement the group's strategic marketing plan. Manage online and offline media campaigns. Plan and monitor investments in Google Ads, Meta Ads, and other digital platforms. Manage vendors, advertising agencies, and partners. Monitor performance metrics and present results to senior management. Develop initiatives for lead generation and increased store traffic. Track the sales funnel and lead conversion together with the CRM Department. Coordinate promotional activities, product launches, and events for represented brands. Supervise social media, corporate website, and automotive classified platforms. Develop retention, after-sales, and customer loyalty campaigns. Prepare management reports and monitoring dashboards. **Requirements:** **Requirements:** Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields. Minimum 5 years of experience in marketing management. Proven experience in digital marketing and lead generation. Experience managing budgets and performance metrics. Advanced knowledge of Google Ads, Meta Ads, Google Analytics, and CRM. Proficiency in Microsoft Office Suite, especially Excel and Power BI. **Preferred Qualifications:** Experience in the automotive sector or dealerships. Familiarity with Webmotors, OLX, Auto Avaliar, and other automotive platforms. Postgraduate degree or MBA in Marketing, Commercial Management, or Business. Experience with Business Intelligence (BI) and marketing automation. **Behavioral Competencies:** Leadership and team management. Strategic vision and results orientation. Analytical mindset and metrics-driven approach. Strong communication and negotiation skills. Organization and priority management. Proactivity and ownership mindset. Resilience **Success Metrics for the Role:** Number of leads generated. Cost per lead (CPL). Return on investment (ROI). Growth in store traffic. Marketing contribution to group sales. Brand engagement and strengthening. **Benefits:** No benefits provided