Description
**About the role**
We are looking for a **Senior/Lead Frontend Engineer** to build highly scalable, dynamic, and programmatic email experiences at the intersection of frontend engineering and lifecycle marketing. You will develop personalized, data\-heavy email templates and reusable components using React and Apache Velocity, consume internal and external APIs to drive conditional logic and second\-level personalization, and partner with Design Systems to evolve internal tooling toward a modular, AI\-assisted self\-service architecture. The role requires mastery of responsive HTML/CSS email rendering across clients including Outlook, Gmail, and Apple Mail.
**What you will do**
* Build personalized, high\-complexity email templates and reusable product\-specific components using React and Apache Velocity by consuming data from APIs;
* Translate Figma designs into modular, responsive, and reusable code components within email platforms;
* Create, optimize, and segment lifecycle marketing campaign audiences using complex SQL queries and custom APIs;
* Partner with Design Systems to build scalable code frameworks within internal email tooling that pull data from internal sources;
* Deliver dynamically populated email templates powered by live API data and Apache Velocity;
* Ensure fully validated A/B testing setups with complete data and measurement tracking integrity.
**Must haves**
* **Bachelor’s degree** in Computer Science, Engineering, or a related field with **4\+ years of related experience**, or a **Master’s degree** with **3\+ years of experience**;
* Proven track record in front\-end development;
* Strong front\-end development experience using **React**, **TypeScript**, and **JavaScript**;
* Experience integrating user interfaces with backend platforms;
* Strong command of **Apache Velocity (VTL)**, including macros such as \#set, \#if, \#foreach, and \#define;
* Experience composing Velocity components and macros into complete email templates;
* Mastery of responsive and accessible **HTML** and **CSS** for email clients;
* Proven experience integrating with APIs and formatting data into conditional, dynamic email templates;
* Experience authoring templates for 100\+ locales with localized copy and dynamic personalization;
* Experience with **Git**, command\-line tools, and modern IDEs;
* Experience translating **Figma** designs into modular code components;
* Experience with **AWS** infrastructure fundamentals;
* Experience with Infrastructure as Code tools such as **Terraform** and CI/CD pipelines such as **GitLab CI**;
* Upper\-intermediate English level.
**Nice to haves**
* Prior experience in email development;
* Practical experience using AI developer tools such as **Cursor**, **Windsurf**, or **Claude**;
* Prior exposure to component internationalization (i18n) and localization frameworks.
**Perks and benefits**
* **Professional growth:** Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
* **Competitive compensation:** We match your ever\-growing skills, talent, and contributions with competitive USD\-based compensation and budgets for education, fitness, and team activities.
* **A selection of exciting projects:** Join projects with modern solutions development and top\-tier clients that include Fortune 500 enterprises and leading product brands.
* **Flextime:** Tailor your schedule for an optimal work\-life balance, by having the options of working from home and going to the office, whatever makes you the happiest and most productive.
Job Type: Full\-time
Work Location: Remote