Senior Social Media Specialist

Description

Job Summary: We are looking for a Senior Social Media Specialist passionate about creating content that connects people and brands—transforming trends and ideas into authentic posts and interactions. Key Highlights: 1. Work at one of the largest and most innovative national communication groups. 2. Integrated work across advertising, data, technology, and content. 3. Focus on delivering real results for major brands. Do you want to work at one of the largest and most innovative 100% Brazilian communication groups? We’re seeking someone to join WT.AG’s social media team within Grupo We. At Grupo We, we’re driven by creativity, performance, and a startup mindset. We operate in an integrated manner across advertising, data, technology, and content—with a constant focus on delivering real results for major brands. About the Role: Do you enjoy creating and writing content that connects people and brands? Do you like transforming trends, technical knowledge, and strong ideas into posts, videos, carousels, and authentic interactions that make a difference? Then you could be the Senior Social Media Specialist we’re looking for! Responsibilities: - Develop and execute social media content strategies with constant attention to engagement, trends, relevance, and results; - Create calendars, editorial plans, and creative scripts aligned with clients’ positioning; - Write scripts for various communication assets, such as email marketing, posters, banners, landing pages, digital media, Google Display, among others; - Manage post scheduling across channels including Instagram, Facebook, LinkedIn, YouTube, TikTok, and others; - Support the production of reports using Google Slides, mLabs, and other platforms; - Participate in alignment meetings with internal teams and clients, contributing creative ideas and solutions. Requirements: Solid experience as a Social Media Specialist; Strong writing skills for both online and offline assets, plus an aesthetic eye for social media; Organizational and proactive skills to manage multiple requests and deadlines; Familiarity with scheduling and monitoring tools (Meta Business Suite, mLabs, etc.); Communicative and sociable profile, comfortable working collaboratively and openly exchanging creative ideas; Ability to handle feedback and material revisions effectively; Natural curiosity about digital trends; Adaptability to different client tones and linguistic styles. Desirable: Experience managing social media in the real estate or B2B markets; Knowledge of branding and 360° campaign planning involving multiple departments. Additional Information: Contract type: Service provision; Hybrid work model: 3 days remote, 2 days in-office.