ON and OFF Media Director

Description

**What will be your mission here at Macfor?** * Manage digital media campaigns (Google Ads, Facebook Ads, Instagram Ads) and traditional media campaigns (TV, radio, outdoor media), aligning strategies with clients’ objectives. * Develop integrated ON and OFF media strategies to achieve optimal campaign performance. * Use the TGI platform for audience behavior analysis and audience segmentation. * Monitor and analyze campaign results, adjusting strategies as needed to maximize outcomes. * Ensure high-quality project delivery and adherence to deadlines. * Engage directly with clients, maintaining strong relationships and aligning expectations. * Coordinate media budget allocation and control to optimize return on investment. * Lead and coordinate the media team, ensuring goal achievement and delivery of high-quality results. Requirements: **What are we looking for in this role?** * Experience in major advertising agencies, with strong expertise in digital and traditional media. * Hands-on experience with the TGI platform and audience behavior analysis. * Knowledge of Google Ads, Facebook Ads, Instagram Ads, and traditional media platforms (TV, radio, outdoor media). * Analytical skills to evaluate campaign performance and propose improvements. * Strong communication and client relationship management skills. * Bachelor’s degree in Advertising and Public Relations, Marketing, Business Administration, or related fields. * Familiarity with BI tools and Google Analytics is desirable. Benefits: **Macfor’s Advantages for Business Partners** As a provider of specialized services, Macfor fosters a stimulating professional collaboration environment conducive to the growth of its partners’ businesses: * A knowledge-sharing environment and networking opportunities with other partners and clients; * Access—subject to partner engagement or interest—to market-related content, workshops, and events organized or recommended by Macfor; * Recommendations of recognized literature and methodologies to enhance service quality; * Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing initiatives; * Full autonomy in selecting methods and strategies to fulfill contracted deliverables; * Opportunities to develop new projects and grow.