Description
REF\+ is one of the country's leading independent agencies, recognized for integrating strategy, creativity, and performance in projects that strengthen prominent brands in both the national and international landscapes. We are seeking a Business Intelligence Analyst to join our Data Performance \& Social Intelligence team, with the challenge of transforming data into actionable intelligence to drive strategic decisions and communication and media outcomes.
Responsibilities:
\- Collect, organize, and process data from various sources (online/offline media, social media, CRM, measurement platforms);
\- Support the development of performance dashboards and reports in Looker Studio, Power BI, Tableau, or similar tools;
\- Monitor KPIs for digital and offline campaigns;
\- Support analysis of content performance, engagement, and brand perception;
\- Support multichannel analyses, identifying patterns, opportunities, and areas for improvement;
\- Assist Media, Social Media, and Planning teams in interpreting results and providing optimization recommendations;
\- Support the creation of executive presentations featuring data storytelling—clear and results-oriented.
Requirements:
Experience in Business Intelligence or Data Analytics;
Knowledge of online media metrics and KPIs (Meta Ads, Google Ads, YouTube, TikTok, LinkedIn Ads, Programmatic);
Familiarity with data visualization and dashboard tools (Looker Studio, Power BI, Tableau);
Intermediate proficiency in Excel and Google Sheets;
Excellent communication skills.
Additional Information:
Hybrid work model — 3 days per week onsite at REF\+’s São Paulo (SP) office;
Collaborative and multidisciplinary environment with strong integration among data, media, and strategy.