Job Summary: A professional responsible for producing digital content, ensuring relevance, authority, and value across digital channels, aligned with strategic planning. Key Highlights: 1. Research content trends and audience behavior 2. Design content strategies for digital channels 3. Optimize content for SEO and search engines Execute the brand's digital presence content production intentionally and consistently, ensuring relevance, authority, and value generation across digital channels as defined in the strategic plan Description Detailed Responsibilities Continuously research content trends, formats, language, and audience behavior. Analyze direct competitors and external references, both national and international. Propose content innovations aligned with the brand's positioning. Design the content strategy for digital channels, respecting institutional and commercial objectives. Develop design production briefs. Structure the Hub-and-Spoke content model. Create headlines, copy, captions, and institutional texts for all digital channels. Optimize content for SEO and indexing by search engines and AI. Plan, write, and structure complete blog articles. Define anchor (hub) content and its derivatives for social media, email, outbound, and other channels. Ensure consistency among blog, social media, campaigns, and other digital touchpoints. Monitor content performance and adjust editorial calendars based on data. Collaborate closely with design, video, and performance marketing teams.
João Silva
Indeed · HR
João Silva
Indeed · HR
