Senior Marketing Analyst

Description

*About the agency* Vírgula Agency is a digital marketing agency that simultaneously serves multiple brands with a lean and autonomous team. There’s no room here for those who need constant supervision—but there’s plenty of room for those who want to grow and truly stand out. --- *Before you continue reading* This is not a position for beginners. It’s for those who already understand the game, know how to organize themselves without being prompted, and deliver what was agreed upon. Here, you’ll have real autonomy: no one will hover over you, remind you of tasks, or chase deadlines you yourself accepted. But real autonomy requires you to manage yourself day to day. If you need someone else to do that for you, this isn’t the right role—not because we’re rigid, but because our pace simply doesn’t accommodate it. We use ClickUp as the agency’s central task hub—the tool is already configured and provided. What’s agreed upon gets recorded, deadlines are visible, and statuses must stay up to date. Forgetting is human. Forgetting everything, repeatedly, because you didn’t note it down or check the system—that’s a methodological issue, and it won’t work at our pace. --- *What you’ll do* - Create and manage monthly editorial calendars for multiple clients, with content pillars aligned to each brand’s objectives - Write tactical scripts for Reels, TikTok, and Shorts—fully digestible, production-ready material with zero room for ambiguity - Write captions with clear CTAs, ad copy, and texts optimized for retention and conversion - Prepare clear briefings for the Graphic Designer, track material delivery, and handle scheduling and posting across platforms - Monitor reach, engagement, and conversion weekly—and deliver actionable insights—not just "the post performed well," but why, and what to do next - Suggest integrated on- and offline activations: in-store actions, events, local partnerships connected to digital efforts --- *What we expect from you* - Proven experience managing social media and content for brands—portfolio or case studies are mandatory; no portfolio, no progression - Strong copywriting skills: ability to hook readers in the first line, no filler or fluff - Genuine autonomy: ask once if you have a specific question; follow up if materials haven’t arrived; don’t wait - Attention to execution: spelling errors, posting to the wrong client, or missing deadlines without prior notice are unacceptable - Basic metric literacy: understanding what Instagram Insights, Meta Business Suite, or Google Analytics are telling you - Familiarity with the sales funnel and how content fits into each stage --- *Key differentiators in selection* - Knowledge of the Unbound Marketing methodology (Rafael Kiso)—if you know what it is, you’re already ahead of most candidates - Prior agency experience serving multiple clients concurrently - Understanding of paid traffic—not necessarily operational expertise, but enough to align effectively with the traffic manager - Ability to write truly effective video briefings—not just "make a Reel about X" --- *The profile we’re seeking* You’re the type of person who writes things down. When you receive a task, you immediately consider what’s needed to execute it. You don’t disappear when you have questions, nor do you pretend to understand when you don’t. You take pride in your output—you don’t post for the sake of posting. You seek growth proactively: courses, references, experiments—not waiting for the agency to teach you everything. --- *What this role is NOT* - Not for those needing to learn the basics of digital marketing - Not for those who rely on others to remember what was agreed upon - Not for those who vanish when deadlines tighten - Not for those who treat disorganization as a personality trait --- *Benefits* - Hybrid remote work with flexible routine - Education allowance - On-site meals - Transportation voucher - Fuel allowance (where applicable) Compensation: R$2.800,00 – R$4.000,00 per month Work location: Remote