MARKETING COORDINATOR CGR

Description

Job Summary: A marketing professional with strategic vision to align business objectives with market actions, balancing creativity and data analysis to drive company growth. Key Highlights: 1. Strategic Business Vision and Data Analysis 2. Project Management and Results Orientation 3. Team Leadership and Assertive Communication Work in the Marketing area with a strategic business perspective, maintaining a long-term outlook alongside tactical execution, acting as a bridge between business goals and market actions. Must balance creativity with data analysis to drive company growth. **Responsibilities and Duties** **1\. Strategic and Analytical Competencies:** * **Strategic Business Vision:** Ability to align marketing actions with the company's financial and growth objectives. * **Analytical and Data-Driven Capability:** Skill to interpret market data, CRM information, digital marketing metrics, and conversion funnels to make fact-based decisions. * **Branding and Positioning Knowledge:** Expertise in brand building, persona definition, and value proposition development. * **Market Intelligence:** Experience in developing strategies and analyzing competitors. **2\. Project and Operational Management:** * **Planning and Organization:** Ability to manage multiple concurrent projects, campaigns, and budgets. * **Vendor and Team Management:** Skill to coordinate agencies, internal teams, and collaborate integrally with sales and product teams. * **Results Orientation:** Focus on generating qualified leads and achieving direct commercial impact. **3\. Behavior and Leadership:** * **Assertive Communication:** Excellent verbal and written communication skills to convey strategies to stakeholders and lead the team. * **Proactivity and Autonomy:** Entrepreneurial profile, anticipating trends and partnership opportunities. * **Adaptability and Flexibility:** Ability to quickly adjust strategies in dynamic environments. * **Team Leadership:** Skill to motivate, develop, and guide the marketing team. **Additional Information** Since 1970, when a young engineer decided to found Plaenge, our purpose has always been clear: **to be a solid, ethical company with real impact on people's lives.** More than 55 years later, we are proud of what we have built: projects that transform cities, relationships based on respect and trust, and a team that grows alongside our history.