We are seeking a strategic, analytical, and leadership-oriented Head of Marketing to lead brand positioning, strengthen our market presence, and drive results through marketing strategies and expansion. ### **Key Responsibilities:** * Develop and lead the marketing and brand positioning strategy; * Manage the Marketing team, including videomaker, paid traffic specialists, and the pre-sales commercial team for new units; * Plan, execute, and monitor online and offline media campaigns; * Manage investments and performance on Meta Ads and Google Ads platforms; * Monitor, analyze, and report KPIs and performance metrics, proposing continuous improvements and optimizations; * Ensure standardization and quality of visual communication across units; * Collaborate with strategic departments to boost lead generation, conversion, and brand strengthening; * Develop strategies focused on expansion and launch of new stores/units. ### **Requirements:** * Proven experience in marketing management and team leadership; * Experience with paid media, sales funnels, and metric analysis; * Knowledge of Meta Ads, Google Ads, and performance indicators; * Strategic, analytical, and results-driven profile; * Excellent communication skills and ability to manage projects and people. ### **Preferred Qualifications:** * Experience with unit/franchise expansion; * Background in fitness, retail, or service sectors; * Knowledge of branding and growth strategies.
João Silva
Indeed · HR
João Silva
Indeed · HR
