Marketing Coordinator

Description

Job Summary: We are seeking a professional to drive our acquisition strategy, managing campaigns and optimizing investments to reach the right audience. Key Highlights: 1. High-Performance Leadership and Team Management 2. Paid Media Management Focused on ROAS and CAC 3. A/B Testing Culture to Maximize Conversions We seek a professional who will be the \\"engine\" of our acquisition strategy. You will not only manage campaigns but also serve as the guardian of our marketing financial efficiency, translating business objectives into high-performance tactics. Your mission is to optimize every cent invested, ensuring our brand reaches the right audience at the right time. **Key Responsibilities:** * High-Performance Leadership: Coordinate teams of specialists and analysts, ensuring synergy between creative content and technical execution. * Paid Media Management: Orchestrate investments across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads with relentless focus on ROAS and CAC. * Data Intelligence: Develop dashboards and executive reports to guide leadership decision-making. * Growth CRO: Implement an A/B testing culture on landing pages and creatives to maximize conversion rates. * Multichannel Strategy: Balance the mix between paid traffic and organic channels (SEO), ensuring a seamless and sustainable customer journey. **Requirements and Qualifications:** * Proven experience in paid traffic management and marketing team coordination. * Analytical proficiency: Ability to interpret large volumes of data and translate metrics into actionable plans. * Business acumen: Deep understanding of sales funnels and the services/intermediation market. * Preferred: Certifications in Google Ads/Meta Blueprint and knowledge of automation and CRM tools. **Preferred Qualifications:** * Prior experience in this segment (reviewing financing contracts); * Experience in performance marketing for service sales; * Previous experience implementing and structuring teams. **We Offer:** * Opportunity to work at a company in its structuring and growth phase (focus on new projects). * Meritocratic environment focused on innovation. * CLT employment regime, fully onsite (working hours: 8:30 AM to 6:15 PM\) * Meal voucher: BRL 31/day (\~BRL 650/month) * Full SESC membership * Health and wellness: TotalPass Telemedicine * Sólides Academy