Senior Marketing Analytics Analyst

Description

Job Summary: The Senior Marketing Analytics Analyst ensures marketing data collection, quality, and analysis, optimizes sales funnels, and transforms data into actionable insights. Key Highlights: 1. Transform data into actionable insights to maximize conversion. 2. Implement and manage tags, pixels, and conversion events. 3. Optimize e-commerce sales funnels and KPIs. We stand alongside physicians throughout their entire journey and seek individuals who resonate with our purpose, values, and culture to join our team. Let’s transform healthcare together—with those who hold medicine as their vocation! This is an open position within the **Continuing Education** division, offering a **hybrid work model in São Paulo/SP.** As the **Senior Marketing Analytics Analyst** at Afya, your primary objective will be to ensure marketing data collection, quality, and analysis; map and optimize e-commerce sales funnels; structure tracking; and transform data into actionable insights to maximize conversion and performance across paid and organic channels. **All our opportunities are open to people with disabilities (PcD) and INSS-rehabilitated individuals.** ----------------------------------------------------------------------------------------------------- **Responsibilities and Duties** **HOW YOU’LL TRANSFORM HEALTHCARE DAILY:** * Implement and manage tags, pixels, and conversion events via Google Tag Manager (Google Ads, Meta Ads, LinkedIn Ads, etc.); * Configure and optimize measurements in Google Analytics 4 (events, parameters, audiences, and reports); * Map, analyze, and optimize e-commerce sales funnels, identifying drop-off points and conversion opportunities; * Develop and maintain dashboards in Looker Studio for KPI monitoring; * Ensure data quality through tracking audits and validations; * Integrate and manipulate data using SQL and ETL processes; * Support the marketing team with data-driven analyses and insights. **Requirements and Qualifications** **WHAT WE SEEK (though we don’t expect any single candidate to meet all requirements):** * Proficiency in Google Tag Manager; * Solid experience with Google Analytics 4; * Experience in e-commerce funnel analysis and CRO (Conversion Rate Optimization); * Hands-on experience building dashboards in Looker Studio; * Knowledge of SQL for data manipulation; * Experience with ETL tools and processes; * Analytical mindset, data-oriented, and focused on delivering business value. **Additional Information** **️ PEOPLE ARE OUR GREATEST ASSET—thus, we offer benefits and partnerships for our team.** **Check out the main ones below:** **For Daily Life:** * Meal/Voucher card; * Flexible working hours and remote allocations (for Remote positions); * Transportation voucher (for Hybrid or On-site positions); **Boosting Your Compensation:** * Profit-sharing program (PLR); * Multibenefits: Flexible benefit via Flash Card, usable as preferred. **Family, Health, and Well-being:** * Gympass / Wellhub; * Psicologia Viva (online platform for psychologist and nutritionist consultations); * Health and Dental Insurance; * Life Insurance; * Extended parental leave (up to 6 months for mothers and 20 days for fathers); * Rede D'Ór: support and key health information for moms and babies, delivered by a network of accredited nurses; * Birthday Day Off (one day off to take on your birthday or anytime during your birth month). **Development and Learning:** * Platform with numerous courses to enhance your knowledge (UCA); * Language academy (AIA); * Leadership development program; * Discounts on undergraduate and graduate programs offered by Afya’s educational units. **Bonus for Medical Faculty:** * Premium subscription to Afya iClinic and Afya Whitebook **THE LARGEST ECOSYSTEM FOR MEDICAL EDUCATION AND PRACTICE SOLUTIONS IN BRAZIL.** The Afya brand was launched in 2019, but our story began much earlier. We emerged from the merger between NRE Educacional—the largest group of medical schools in Brazil, founded in 1999—and MEDCEL, a brand specializing in preparatory courses for medical residency exams. Through rapid growth, we have acquired new educational units over recent years—now totaling over 30 across Brazil—and more than 10 startups delivering digital solutions for medical practice—Afya Whitebook, Afya iClinic, Afya Papers, Glic, and Cliquefarma are some brands in our portfolio. Visit afya.com.br to learn more about our history and all the solutions we offer. Afya has been a publicly traded company since 2019, with shares listed on the Nasdaq stock exchange in the United States. In 2023, we also made our shares available on the Brazilian stock exchange, B3. Learn more at ir.afya.com.br. **Our purpose is to transform healthcare alongside those who hold medicine as their vocation.** To achieve this, we rely on a team of 10,000 curious, collaborative, committed, adaptable, and results-driven individuals—from every corner of Brazil, speaking diverse dialects yet united by the same language and shared purpose. If you identify with the Afya way, **join us in transforming healthcare through education and technology**. \#VemSerAfya