Description
? Position: Marketing Analyst focused on Paid Traffic and Video Production
We are seeking a strategic, creative, and results-oriented marketing professional with experience in paid traffic and video recording skills to join our team.
? Responsibilities:
* Plan, create, and manage paid traffic campaigns, primarily on Google Ads and Meta Ads
* Conduct ongoing tests and optimizations to improve performance
* Analyze metrics and KPIs such as CPC, CPA, ROI, and conversion rate
* Create reports and present campaign results
* Produce, record, and suggest video content for social media and campaigns
* Support scriptwriting and creative idea generation for lead acquisition
* Collaborate closely with the content and design teams
? Requirements:
* Proven experience managing paid traffic
* Knowledge of Google Ads and Meta Ads
* Proficiency in video recording, scene direction, and image capture
* Basic understanding of framing, lighting, and audio for videos
* Analytical and organized mindset
* Strong communication skills and proactivity
✨ Preferred Qualifications:
* Experience with video editing
* Experience running campaigns in the education sector
* Knowledge of Google Analytics and Tag Manager
* CANVA
* Basic copywriting skills
? Work Model:
(On-site, 8 AM to 6 PM)