Art designer

Description

Job Summary: The Graphic Designer creates and develops visual materials that communicate the brand's identity, strengthen institutional positioning, and support commercial initiatives, ensuring consistency and impact. Key Highlights: 1. Strategic creation of visual identity and graphic assets for campaigns 2. Collaborative work with marketing and social media teams 3. Proficiency in design tools with a focus on technical quality and aesthetics **JOB DESCRIPTION – GRAPHIC DESIGNER** **Position:** Graphic Designer **Department:** Marketing / Communications **Reports to:** Marketing Manager **Work Location:** (specify – on-site, hybrid, or remote) **POSITION OBJECTIVE** To create and develop visual materials that strategically communicate the brand's identity, strengthen institutional positioning, and support commercial initiatives, ensuring consistency, aesthetic quality, and visual impact. **KEY RESPONSIBILITIES** * Create graphic assets for social media (posts, stories, banners) * Develop institutional materials (folders, presentations, catalogs) * Create visual identity for promotional campaigns * Ensure visual brand standardization across all materials * Collaborate with Social Media and Marketing Managers * Adapt assets for different formats and platforms * Develop layouts for digital advertisements * Support commercial campaigns with visual materials * Edit images and retouch photos * Create graphic elements (icons, illustrations, visual compositions) * Participate in the company’s branding development * Organize and maintain visual asset libraries and archives * Revise and adjust assets based on strategic feedback * Ensure technical quality of produced materials **REQUIREMENTS** **Education:** * Completed or ongoing undergraduate degree in Graphic Design, Advertising, or related fields **Experience:** * Proven experience in the design field * Updated portfolio (mandatory) **TECHNICAL KNOWLEDGE** * Proficiency in design tools (Photoshop, Illustrator, CorelDRAW or similar) * Canva (intermediate/advanced level) * Image editing and retouching * Fundamentals of visual identity and branding * Typography, color theory, and visual composition * Basic understanding of UX/UI (preferred) * Basic video editing (preferred) **BEHAVIORAL COMPETENCIES** * Creativity and refined aesthetic sense * Attention to detail * Organization * Ability to receive and apply feedback * Proactivity * Agility in delivery * Teamwork **ACTIVITIES PERFORMED – GRAPHIC DESIGNER** * Create social media visuals (posts, stories, covers, banners) * Develop assets for promotional and commercial campaigns * Produce institutional materials (folders, presentations, leaflets) * Create layouts for digital ads (Meta Ads, Google Ads) * Adapt visuals for different formats and platforms * Edit and retouch images (color, lighting, cropping, quality) * Create visual identities for specific campaigns and initiatives * Ensure visual brand standardization across all assets * Review and adjust materials per marketing feedback * Collaborate with Social Media on visual content creation * Interpret briefs and translate them into visual solutions * Create visuals focused on conversion (not just aesthetics) * Organize files and maintain an updated image library * Prepare print-ready files (when required) * Create graphic elements (icons, illustrations, compositions) * Develop visual presentations (institutional and commercial slides) * Support internal initiatives (internal marketing, events, internal campaigns) * Adjust assets urgently per commercial demands * Produce variations of the same asset (A/B testing) * Attend marketing alignment meetings * Suggest visual improvements and new creative approaches * Monitor design and visual identity trends * Create thumbnails and video covers * Support basic video editing (when required)