CRM Analyst

Description

Job Summary: We are seeking a CRM Analyst to lead contact governance, optimize SQL-based segmentations, structure data to build CRM datasets, and implement journey automation. Key Highlights: 1. Lead contact database governance and evolution. 2. Create and optimize SQL-based segmentations and audiences with continuous monitoring. 3. Design and maintain advanced automations and customer journeys (lifecycle). **CRM Analyst** ### **What You’ll Do Here:** * Lead **contact database governance and evolution** (data quality, deduplication, standardization, rules, and audits). * Create, maintain, and optimize **SQL-based segmentations and audiences** with continuous monitoring (validation, consistency, and performance). * Explore and structure data in **Azure Databricks** to build/optimise CRM datasets (lifecycle, cohorts, behavior, propensity, and channel performance). * Design and maintain **advanced automations and customer journeys (lifecycle)**, driving operational efficiency, reducing rework, and enabling continuous improvement of outcomes. * Ensure **end-to-end integration and consistency** across the marketing-to-sales cycle (lead → MQL → SQL → opportunity → customer), addressing gaps and dependencies. * Build and conduct **advanced analytics** (funnel, retention, churn/LTV, performance, and attribution where applicable), translating data into actionable recommendations. * Lead the **A/B testing and optimization agenda**, defining hypotheses, success criteria, and scalable learnings. * Manage and enhance delivery governance via **Adobe Workfront** (prioritization, SLAs, dependencies, and standardization), ensuring predictability and quality. * Serve as the technical reference point, supporting the team with best practices, documentation, and deliverable reviews. * Communicate clearly with stakeholders: **status, risks, decisions, and next steps**, aligning expectations and guiding solutions. ### **What We Expect From You:** **Tech Skills:** * Solid experience with **CRM**, marketing automation, and system integrations. * Advanced **SQL** (JOINs, CTEs, window functions) applied to segmentation, validation, and database monitoring. * Robust experience with **Azure Databricks** (queries, transformations, analytics, and CRM dataset construction). * Hands-on experience with **Adobe Workfront** (demand management, workflows, and delivery governance). * Proficiency in **customer journey metrics**, sales funnel, campaign performance, and retention analytics. **Soft Skills:** * **Executive and collaborative communication** (ability to translate data into narrative and decision-making). * Autonomy, ownership mindset, organization, and ability to manage multiple concurrent workstreams with diverse stakeholders. * Technical leadership profile (best practices, mentoring, and continuous improvement). **Our Benefits:** * Meal Voucher * Health Insurance * Dental Insurance * Life Insurance * StarBem — Psychotherapy and Nutritionist Services * Workplace Gymnastics * Wellhub (Gympass) * Daycare Assistance * Creditas * Partnerships with Educational Institutions * PET Plan * SESC Partnership * Certification Bonus * Referral Bonus * Equipment provided by MATH **Our Values:** \#InnovaMathers \#CollabMathers \#TrueMathers \#HumanMather