Senior Marketing Analyst

Description

The Opet Educational Group was founded on January 25, 1973\. Over nearly five decades, it has continuously grown and today oversees a comprehensive organizational structure encompassing Postgraduate Programs, Undergraduate Programs, Publishing House, Educational System, and the Institute of Education and Citizenship. Since its founding, it has graduated over 100,000 students. Our work environment is participatory and welcoming to new ideas and honest dialogue. Synergy and mutual respect among our team members significantly contribute to pursuing excellence in results and confidence in the future. For this position, we seek a professional with prior experience in marketing routines, capable of working autonomously, possessing aesthetic sensibility, organizational skills, and daily agility—with a focus on creation, art direction, and campaign and institutional material execution. This person will join the institution’s internal Marketing team and be responsible for transforming strategies into assets and materials supporting both commercial campaigns and institutional operational demands. **Key Responsibilities:** \* Creation and execution of digital and offline assets; \* Development of layouts for institutional and commercial campaigns; \* Creation of social media, CRM, and email marketing assets; \* Production of internal marketing materials; \* Visual support for student recruitment campaigns; \* Creation of institutional presentations for the Rectorate, Directorates, and internal departments; \* Development of assets for events, activations, and promotional initiatives; \* Day-to-day creative support to the marketing team; \* Organization and maintenance of visual identity across campaigns and brand communications. **Requirements:** \* Prior experience as a designer, art director, or marketing analyst with strong creative involvement; \* Proficiency in Photoshop, Illustrator, and other Adobe tools; \* Knowledge of digital and print creation; \* Experience executing campaigns; \* Strong organizational skills and ability to manage multiple concurrent demands; \* Proactive, agile, and collaborative profile; \* Preferred: Experience in educational marketing or within academic institutions. Work model: \* On-site in Curitiba; \* Direct integration with the UniOpet Marketing team.