Senior Copywriter

Description

**Responsibilities and Duties:** ==================================== * Create creative concepts, messages, and copy for marketing, branding, performance, CRM, corporate communications, events, social media, and commercial materials. * Develop copy for ads, landing pages, emails, WhatsApp, push notifications, banners, video scripts, presentations, ebooks, webinars, event materials, and internal communications. * Collaborate closely with Design, Motion, Growth, Paid Media, Brand, CRM, Sales, Customer Success, Partnerships, HR, Events, and GTM teams to transform briefs into clear, persuasive, and business-goal-aligned messaging. * Develop narratives and creative angles for performance campaigns, considering audience, funnel stage, channel, value proposition, and conversion objective. * Adapt messaging across different formats and channels while maintaining consistency with brand voice, verbal identity, and brand guidelines. * Develop video scripts for ads, short-form content, corporate videos, tutorials, use cases, and educational materials for customers. * Manage deadlines, priorities, and deliverables autonomously, with organization and a sense of urgency, in a high-volume creative production environment. * Support the development and evolution of the brand voice for different audiences, products, and channels. * Propose insights, messaging, and new creative angles based on market research, customer analysis, benchmarks, and campaign results. **Requirements:** =============== * Bachelor’s degree in Communications, Journalism, or related fields. * Prior experience in content marketing, agencies, startups, SaaS, eCommerce, logistics, or B2B companies. * Portfolio required, including ebooks, guides, articles, landing pages, success stories, reports, or editorial materials. * Excellent written Portuguese proficiency. * Spanish as an additional language is considered a plus. * Availability to support ad-hoc requests related to campaigns, events, webinars, and product launches. * **Technical Knowledge:** + Performance ad copywriting. + Best practices for Meta Ads, Google Ads, LinkedIn Ads, Instagram, TikTok, YouTube, and email marketing. + Adapting tone of voice by channel and audience. + Scriptwriting for corporate content and video ads. + Copywriting for landing pages and B2B communications. + Use of AI tools for content creation. * **Skills:** + Excellent written communication. + Strategic thinking and ability to simplify complex topics. + Research, organization, and planning skills. + Autonomy, attention to detail, and business-oriented creativity. + Ability to structure ideas clearly. + Cross-functional collaboration and teamwork across departments. + Ability to receive feedback and iterate content quickly. + Hands-on profile with strong brand sensitivity. + Demand-generation orientation. + Ability to manage multiple content pieces simultaneously. + Strong judgment to prioritize deliverables based on impact and urgency. **About the Role:** ================= * Work model: Hybrid. + Aldeia Coworking \- Station: + https://maps.app.goo.gl/7DnF6SMoyiT1Wr53A * Location: Curitiba * International environment.