Senior Copywriter

Description

**Responsibilities and Duties:** ==================================== * Create texts and messages for marketing, performance, CRM, corporate communications, events, social media, and commercial materials. * Develop ad copy for advertisements, landing pages, e\-mails, WhatsApp, push notifications, banners, video scripts, presentations, webinars, event materials, and internal communications. * Collaborate closely with Design, Motion, Growth, Paid Media, Brand, CRM, Sales, CS, Partnerships, HR, Events, and GTM teams to transform briefs into clear, persuasive, and business-goal-aligned messages. * Adapt messages for different formats, channels, and audiences while maintaining consistency with the brand’s tone of voice, verbal identity, and guidelines. * Create message variations for performance campaigns, considering audience, funnel stage, channel, value proposition, and conversion objective. * Develop scripts for ad videos, short-form content, corporate videos, tutorials, use cases, and educational materials for customers. * Manage deadlines, priorities, and deliverables autonomously, with organization and a sense of urgency, in a high-volume creative production environment. * Support the creation of reusable frameworks, templates, and structures to accelerate copy production. **Requirements:** =============== * Bachelor’s degree in Communications, Journalism, or related fields. * Prior experience in content marketing, agencies, startups, SaaS, eCommerce, logistics, or B2B companies. * Portfolio required, including ebooks, guides, articles, landing pages, success stories, reports, or editorial materials. * Excellent written Portuguese proficiency. * Spanish as an additional language is considered a plus. * Availability to support ad-hoc requests related to campaigns, events, webinars, and product launches. * **Technical Knowledge:** + Performance ad copywriting. + Best practices for Meta Ads, Google Ads, LinkedIn Ads, Instagram, TikTok, YouTube, and e\-mail marketing. + Tone-of-voice adaptation per channel and audience. + Scriptwriting for corporate content and video ads. + Copywriting for landing pages and B2B communications. + Use of AI tools for content production. * **Skills:** + Excellent written communication. + Strategic thinking and ability to simplify complex topics. + Research, organization, and planning capabilities. + Autonomy, attention to detail, and business-oriented creativity. + Ability to structure ideas clearly. + Cross\-functional collaboration and teamwork across departments. + Ability to receive feedback and iterate content quickly. + Hands\-on profile with brand sensitivity. + Demand-generation orientation. + Ability to manage multiple concurrent content projects. + Strong judgment in prioritizing deliverables based on impact and urgency. **About the Role:** ================= * Work model: Hybrid. + Aldeia Coworking \- Station: + https://maps.app.goo.gl/7DnF6SMoyiT1Wr53A * Location: Curitiba * International environment.