Growth Marketing Analyst

Description

We are **PAN** Agile, flexible, and creative, we explore possibilities with willingness and a desire to make things happen. Always ready to tackle new challenges, we nurture leaders who, beyond having grit, are open-minded and empathetic—seeing closeness in relationships as the bond connecting each one. Our mission is fulfilled when we transform others’ lives through our knowledge. Our cultural pillars reinforce our visionary posture and drive to make things happen: **Intensity, Nonconformity, Efficiency, Team Spirit, and Integrity.** **We are your financial partner, delivering intelligent solutions that help you achieve your goals safely and confidently.** The Digital Marketing Platforms team is responsible for the governance, evolution, and performance of **BTG Pactual**’s websites, ensuring strategic alignment, funnel efficiency, and real business impact. We work integrally with multidisciplinary squads, including the CRO (Conversion Rate Optimization) team, driving experimentation initiatives, A/B tests, and continuous optimizations across web, app, and logged-in system environments. **Key Challenges:** * Lead strategic initiatives and governance of BTG Pactual’s websites. * Prioritize backlog items with focus on business impact and funnel performance. * Define, monitor, and evolve funnel KPIs (acquisition, engagement, conversion, and retention). * Serve as a strategic point within the CRO squad, ensuring alignment between hypotheses, A/B tests, and business goals. * Lead discussions and projects using agile methodologies. * Build and evolve the experimentation pipeline (web, app, and logged-in environments). * Partner closely with UX, Technology, Data, and Business teams. * Translate data into actionable recommendations and growth opportunities. **What are the main competencies required for this role?** * Solid experience with A/B testing and conversion funnel optimization (web and/or app). * Experience with analytics tools such as: + Google Analytics + Adobe Analytics + Adobe Target + or similar tools * Experience in digital platform governance and backlog management. * Strong analytical capability and data-driven mindset. * Knowledge of agile methodologies (Scrum, Kanban, etc.). * Experience leading strategic discussions and multidisciplinary projects. **Differentiators** * Experience in e\-commerce, financial systems, or fintechs. * Experience in highly complex environments with multiple stakeholders. * Innovative, organized, and impact-oriented profile. * Advanced English. * Spanish. **Work Model**: Hybrid (4 days onsite at the office and 1 day remote) **PAN Benefits:** * Bonus / Profit Sharing (PLR) * Meal Voucher * Food Voucher * 13th-month Food Voucher * Health Insurance (private hospital room coverage for employee and dependents) * Dental/Orthodontic Insurance * On-site Medical Clinic * Unlimited Telemedicine via Dr. Alper (Einstein Conecta) * Life Insurance ❤ * Discounts at over 10,000 pharmacies * 4 psychotherapy sessions per month * Extended Family Leave (Primary caregiver: 6 months; Co-responsible caregiver: 30 days) ‍ * Daycare / Babysitter Allowance * AcomPANha (prenatal support program) * Wellhub/Totalpass * Assistive Technology Allowance (85% reimbursement for employees with disabilities) * Birthday Day Off * Development Programs Massage and Auriculotherapy ‍ ️ ‍* ️ On-site Beauty Salon ‍* ️ * PAE (Legal, Financial, Psychological, and Social Counseling) ‍ * Discount Portal across multiple sectors (Allya) * Vaccination Campaign (for employees and dependents) * Vehicle Financing Facilitation (subject to analysis) * PAN Credit Card with differentiated limit (subject to analysis) * Commuter Pass (only 4% payroll deduction) * Funeral Assistance