We are **PAN** Agile, flexible, and creative, we explore possibilities with enthusiasm and a strong desire to make things happen. Always ready to take on new challenges, we nurture leaders who not only possess determination but are also open-minded and empathetic—believing that closeness in relationships forms the bond among all of us. Our mission is fulfilled when we transform others’ lives through our expertise. Our cultural pillars reinforce our visionary mindset and drive to act: **Intensity, Nonconformity, Efficiency, Team Spirit, and Integrity.** **We are your financial partner, delivering intelligent solutions that help you achieve your goals securely and confidently.** Pan Bank’s Marketing team operates as an in-house agency within a digital bank—that is, everything is done internally, in an agile and results-oriented manner. The Digital Analytics team oversees the entire data lifecycle in the digital space—from data capture and ingestion to visualization and activation—monitoring and optimizing performance and outcomes across the full customer journey. It works closely with Data Analytics, Data Engineering, Data Science, and technology teams embedded in squads, reporting directly to business area leads. With a multidisciplinary team, the professional’s focus is to ensure, analytically, synergies that support and accelerate the strategic objectives of BTG Pactual’s retail division—bridging technology, business, and marketing functions. **Key Challenges:** * Serve as the guardian of Marketing/Acquisition data, ensuring accuracy of attribution models and reports built from digital data; * Act as a mediator between Marketing and Analytics teams; * Report data, conduct analyses, and identify opportunities to optimize the marketing funnel; * Accelerate a culture of continuous, data-driven testing—deepening and encouraging analytical understanding of the impact of initiatives. **What are the main competencies for this role?** * Proficiency in problem solving; ability to manage crises effectively; * A motivated profile, seeking personal and professional growth within a high-intensity, autonomous environment; * Desire and motivation to create and develop processes, cultures, and projects; * Analytical, proactive, nonconformist, and independent mindset; ability to question assumptions; systemic vision when analyzing problems; * Ability to present findings and clearly explain analytical approaches to senior leadership; * Experience collaborating cross-functionally with Acquisition teams; * Intermediate/Advanced SQL experience (mandatory); * Advanced experience measuring digital metrics (e.g., attribution modeling, incremental lift analysis), generating and forecasting Marketing and Business KPIs and OKRs; * Experience optimizing and measuring by LTV or similar quality metrics; * Familiarity with web and app analytics tools such as Google Analytics, GA4, Firebase, and AppsFlyer; * Experience with data visualization tools. **Desirable:** * Experience operating Paid Media (Google Ads, Facebook Ads, TikTok Ads, etc.); * Experience in consulting or serving multiple clients; **Work Model**: Hybrid (4 days onsite at the office, 1 day remote) **PAN Benefits:** * Bonus / Profit Sharing (PLR) * Meal Voucher * Food Voucher * 13th-month Food Voucher * Health Insurance (private hospital room coverage for employee and dependents) * Dental/Orthodontic Insurance * On-site Medical Clinic * Unlimited Telemedicine via Dr. Alper (Einstein Conecta) * Life Insurance * Discounts at over 10,000 pharmacies * 4 psychotherapy sessions per month * Extended Family Leave (Primary caregiver: 6 months; Co-caregiver: 30 days) * Childcare/Babysitter Allowance * AcomPANha (Pregnancy Support Program) * Wellhub/Totalpass * Assistive Technology Allowance (85% reimbursement for employees with disabilities) * Development Programs * Massage and Auriculotherapy * On-site Beauty Salon * Employee Assistance Program (PAE) – Legal, Financial, Psychological, and Social Counseling * Discount Portal across multiple sectors (Allya) * Vaccination Campaign (for employees and dependents) * Vehicle Financing Facilitation (subject to approval) * PAN Credit Card with differentiated limit (subject to approval) * Commuter Benefit (only 4% payroll deduction) * Funeral Assistance
João Silva
Indeed · HR
João Silva
Indeed · HR
