Job Summary: A paid media professional responsible for setting up, monitoring, and optimizing campaigns, tracking performance metrics, and collaborating across cross-functional teams. Key Highlights: 1. Set up and monitor paid media campaigns on advertising platforms 2. Monitor campaign results and ensure lead quality 3. Collaborate with Performance, Social, CRM, and New Business teams Description: * Proficiency in paid media platforms. * Prior experience with traffic acquisition. * Familiarity with performance metrics (CPC, CPM, CTR, CPL, CPA, etc.). * Analytical ability to interpret data and identify opportunities. * Strong organizational skills, curiosity, and eagerness to learn quickly. * Preferred: platform-specific certifications. * Set up and monitor campaigns across major platforms (Meta Ads, Google Ads, TikTok Ads). * Monitor daily results to ensure campaign stability, delivery, and lead quality. * Support adjustments to audience targeting, creatives, and A/B tests. * Produce simple performance reports and insights for the team. * Assist in organizing UTMs, naming conventions, and campaign documentation. * Collaborate closely with Performance, Social, CRM, and New Business teams. 2512140202201920478
João Silva
Indeed · HR
João Silva
Indeed · HR
