Job Summary: We are seeking a CRM professional with expertise in media and e-commerce to design, implement, and optimize customer relationship and conversion strategies for digital brands. Key Highlights: 1. Strategic involvement in CRM, media, and e-commerce 2. Development of customer relationship and conversion strategies 3. Data analysis for performance optimization We are looking for a CRM professional specialized in media and e\-commerce to strengthen our planning, data, and performance team. This person will be responsible for designing, implementing, and optimizing customer relationship and conversion strategies for brands with a digital presence—integrating CRM, paid media, behavioral data, consumer journeys, and commercial performance. **Responsibilities and Duties** * Develop CRM strategies for brands operating in e\-commerce, considering the consumer journey, segmentation, purchasing behavior, and opportunities for recurrence. * Design relationship workflows, automations, and communication flows for various stages of the journey: acquisition, welcome, cart abandonment, post\-purchase, repurchase, cross\-sell, upsell, reactivation, and loyalty. * Support CRM and paid media integration by proposing target audiences, segments, and activations for campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, Retail Media, or other digital channels. * Analyze customer databases and purchasing behavior to identify clusters, commercial opportunities, priority audiences, and most relevant messaging. * Monitor performance metrics including open rate, click-through rate, conversion rate, revenue per campaign, repurchase rate, churn rate, LTV, CAC, ROAS, average order value, purchase frequency, and engagement by segment. * Propose A/B tests for messaging, offers, channels, segmentation, creatives, and customer journeys. * Build reports and analyses with clear insights, optimization recommendations, and next steps. **Requirements and Qualifications** * Experience in CRM, e\-commerce, digital media, or performance marketing. * Knowledge of lifecycle marketing strategies, automation, segmentation, and customer relationship management. * Experience with CRM, automation, or email delivery tools such as RD Station, Salesforce, HubSpot, Mailchimp, Oracle Responsys, Dito, or similar platforms. * Familiarity with paid media and audience building on platforms such as Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, marketplaces, or retail media. * Strong analytical ability to interpret data, assess performance, and translate metrics into strategic recommendations. * Familiarity with e\-commerce metrics and conversion funnels. **Additional Information** Hybrid role: 3 days per week onsite in Bom Retiro/SP We are Approach Network, a holding company comprising seven brands: **Approach Comunicação**, specializing in PR, reputation, and digital communication; **JOR \- Jornadas Seekers**, focused on advertising; **Content Influência**, dedicated to influencer marketing; **Tools Audiovisual**, responsible for video and audio productions—including podcasts; **Approach Data**, focused on intelligence, BI, and metrics; **Approach Direta – Internal Communication and Employer Experience**, delivering strategic internal relations and employer branding; and **Juntos**, our ESG-focused label. Our holding’s unifying purpose is to **amplify stories worth telling**, **experiences worth living**, and **causes worth supporting**, through *tailor\-made* solutions that generate impact for businesses, consumers, and society. We create ***approaches*** that bring companies closer to people and respond to the needs of our times. Today, we rank among the **top 10 agencies in Brazil**, and we are more than **200 approachianes**, operating across disciplines. We combine communications expertise with versatile capabilities to deliver the best strategies and results for our clients. **We believe in ethics, transparency, and equity among people**, and strive to help our employees and clients embody these values. We believe that the more diverse we are, the more **\#JUNTOS** we become. If you identify with us and are passionate about stories, **this is where you belong**!
João Silva
Indeed · HR
João Silva
Indeed · HR
