Marketing Analyst

Description

Job Summary: Execute and monitor marketing initiatives to strengthen the brand, drive engagement, and support commercial strategies by creating content and managing campaigns. Key Highlights: 1. Content production for social media, websites, and campaigns. 2. Planning and execution of digital initiatives and advertisement management. 3. Market, competitor, and audience profile analysis. **Position Objective** Execute and monitor marketing initiatives that strengthen the brand, drive engagement, support commercial strategies, and contribute to company growth. Create content, manage campaigns, and analyze performance indicators to ensure effective, organizationally aligned communication. **Main Responsibilities** * Produce content for social media, websites, campaigns, and internal materials. * Plan and execute digital initiatives, including advertisement management, performance monitoring, and optimization. * Update and track social media metrics, campaign results, and marketing KPIs. * Support creation of graphic assets, layouts, copy, and promotional materials. * Contribute to institutional, promotional, and customer relationship campaigns. * Conduct market, competitor, and audience profile analyses. * Assist in managing the website, blogs, and digital communication platforms. * Participate in organizing events, external activities, and commercial campaigns. * Monitor vendors, service providers, and content production processes. * Support Sales, Customer Service, and After\-Sales teams in developing communication materials and strategies. **Technical Requirements** * Prior experience in marketing, communications, or related fields. * Knowledge of social media, digital marketing, copywriting, and performance metrics. * Proficiency in design and editing tools (Canva, Illustrator, Photoshop — preferred). * Familiarity with paid traffic management and data analysis (Google Ads, Meta Ads). * Degree in Marketing, Advertising, Communications, or related disciplines. **Behavioral Competencies** * Creativity combined with analytical thinking. * Organization and ability to manage multiple tasks simultaneously. * Strong verbal and written communication skills. * Attention to detail and commitment to deadlines. * Proactivity and ability to collaborate cross-functionally. **Desirable Differentiators** * Experience with marketing automation and CRM systems. * Knowledge of SEO and content strategy. * Video editing or motion design skills. * Experience with retention and customer relationship campaigns in telecommunications. Employment Type: Full-time Compensation: Starting from R$3\.000,00 per month Benefits: * Medical insurance * Dental insurance * Life insurance * Meal allowance * Transportation allowance Work Location: On-site