Description
Job Summary:
We are seeking a dynamic and strategic Trade Marketing Analyst to develop retail initiatives, with a focus on building relationships with store owners and commercial partners.
Key Highlights:
1. A young company experiencing rapid expansion in the Wellness segment.
2. An entrepreneurial mindset and an environment of accelerated growth.
3. A genuine opportunity for career development.
**Job Description:**
At LIQUIDZ, we believe strong brands are built through flawless execution, point-of-sale creativity, and authentic consumer connection.
We are a young company driven by Technology and Science, undergoing rapid expansion in the Wellness segment across various sales channels, including grocery retail, independent channels, specialized channels, and e-commerce.
We are looking for a Trade Marketing Analyst – Independent Channel, with a dynamic, hands-on, and strategic profile, to directly support brand initiatives in retail.
This role requires close field engagement, autonomy, and the ability to translate strategy into execution. Day-to-day interactions will be directly with store owners, supervisors, and commercial partners—not with traditional trade marketing structures. Therefore, we seek professionals with agility, a sense of urgency, creativity, and strong decision-making skills.
We seek individuals with an entrepreneurial mindset, a hands-on attitude, and the desire to build alongside the company in an environment of accelerated growth.
***Important: Prior experience in FMCG / Consumer Goods or the Dietary Supplement market will be considered a significant advantage for this position.***
**Key Responsibilities:**
Support the development and monitoring of strategic Trade Marketing plans at points of sale;
Ensure LIQUIDZ’s identity, purpose, and positioning are reflected in retail execution;
Plan and execute promotional activities and Trade Marketing activations: Buy & Get; Gifts; Seasonal Campaigns; In-store Activations;
Organize and support sports events and special initiatives in collaboration with Commercial and Marketing teams;
Lead retail photoshoots at client locations for campaigns and advertising materials;
Develop, monitor, and manage point-of-sale materials (POSM);
Monitor field execution of initiatives and ensure operational excellence;
Consolidate performance reports and analyses of activations and investments;
Serve as the primary contact for Commercial Executives regarding client requests;
Lead follow-up meetings with the Commercial team to align initiatives and identify opportunities;
Manage JBP budget allocation for portfolio clients;
Analyze investment versus sell-in metrics to provide strategic support to the Commercial team;
Lead the assessment and tracking of bonus investment initiatives with the Commercial team;
Negotiate with suppliers and strategic partners within the area.
**What We Seek:**
Degree in Marketing, Business Administration, Advertising and Public Relations, or related fields (currently pursuing or completed);
Prior experience in Trade Marketing, Sales, Events, or Point-of-Sale Execution;
Experience in FMCG / Consumer Goods, grocery channel, or dietary supplements is a plus;
Dynamic, communicative profile with strong interpersonal skills;
Strong organizational skills and ability to manage multiple tasks simultaneously;
Adaptability and agility to handle unplanned scenarios;
Analytical, proactive, and execution-oriented profile;
Entrepreneurial mindset and ease working in evolving environments;
Willingness to conduct field visits, activations, and client meetings.
**What We Offer:**
Market-competitive remuneration;
Meal allowance;
Company laptop;
Company mobile phone;
Health insurance;
Wellhub – Silver Plan;
Education allowance;
An environment of accelerated growth, autonomy, and a genuine opportunity for career development.
**Work Location:** São Paulo – SP (Hybrid – Pinheiros).
**Location****Employment Type****Work Model**
São Paulo, SP, BR
Full-time CLT
Hybrid