Description
Job Summary:
Plan and execute offline marketing strategies to strengthen the brand, including media negotiation, event organization, and partnership development.
Key Highlights:
1. Offline marketing strategy planning and execution
2. Offline media negotiation and contracting
3. Promotional event organization and follow-up
**Description and Responsibilities:**
**Schedule:** Monday to Friday, from 8:00 AM to 6:00 PM
**Level:** Professional
**Employment Type:** Permanent – CLT
Plan and execute offline marketing strategies focused on driving foot traffic to stores and strengthening brand presence in served regions.
**Main Responsibilities:**
Plan and execute offline marketing actions in operational regions;
Negotiate and contract offline media such as radio, outdoor billboards, LED panels, and other out-of-home formats, ensuring strong brand visibility;
Organize and oversee promotional events and activities, including supplier contracting, promotional staff management, and all necessary logistics;
Develop local partnerships and identify new opportunities for regional brand exposure;
Monitor store and campaign performance, proposing improvements when necessary;
Manage departmental budget, invoice processing, and supplier payments;
Prepare planning and performance reports.
**Requirements:**
Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields;
Experience in offline marketing, preferably in retail or the automotive sector;
Experience in event planning and execution;
Experience in offline media planning and negotiation.
**Benefits:**
Medical assistance, Dental assistance, Gym allowance, Performance bonus, Life insurance, Meal voucher, Transportation voucher