Marketing Analyst

Description

Job Summary: Marketing Analyst to plan, execute, and monitor marketing initiatives and campaigns focused on brand strengthening, lead generation, and institutional communication. Key Highlights: 1. Real opportunities for professional growth 2. Incredible benefits package 3. Focus on brand strengthening and lead generation **Do you want to build a successful career? Join our Team!** **Join one of the fastest-growing companies that offers real opportunities for growth and an INCREDIBLE BENEFITS PACKAGE: Medical and Dental Assistance, Career Development Plan, Attractive Rewards and Bonuses, Pet Care Assistance Plan, Pharmacy Benefits, University Discounts, and much more!** We are hiring immediately for a Marketing Analyst responsible for planning, executing, and monitoring marketing actions and campaigns focused on brand strengthening, lead generation, institutional communication, and commercial performance support. **Responsibilities:** * Develop and execute digital and offline marketing campaigns aligned with the company’s strategic objectives; * Manage social media, including content planning, posting, performance tracking, and audience engagement; * Create and monitor paid traffic strategies (Google Ads, Meta Ads, etc.); * Produce and review content for blogs, emails, newsletters, e-books, and institutional materials; * Support the sales team with marketing initiatives aimed at lead generation and qualification; * Update and optimize the corporate website and landing pages; * Monitor marketing KPIs, prepare analytical reports, and propose improvement actions; * Plan, record, and edit institutional, promotional, and informational videos; * Participate in organizing events, trade shows, training sessions, and promotional activities; * Liaise with external vendors (agencies, printing services, editors, developers, etc.); * Research market trends, consumer behavior, and competitor benchmarking. **Prerequisites:** * Bachelor’s degree in Marketing, Advertising and Public Relations, Social Communication, Business Administration, or related fields * Proficiency in design software (Photoshop, Illustrator, or similar) * Knowledge of video editing and social media management * Experience in marketing or related fields * Availability for night shifts and weekends