Marketing Coordinator

Description

Job Summary: A professional to develop and execute tactical marketing strategies, manage CRM, CX, and SDR teams, conduct benchmarking and innovations, and enhance customer experience. Key Highlights: 1. Strategic leadership in marketing and team management 2. Focus on innovation, benchmarking, and Growth Marketing 3. Enhancement of customer experience and loyalty ✅ Planning and Strategy Develop and execute tactical marketing strategies. Create action plans to improve the effectiveness of CRM, CX, and SDR initiatives. Direct campaign segmentation strategy. ✅ Management and Coordination Coordinate CRM, CX, Data, and SDR teams. Conduct team meetings, evaluate performance, and guide professional development. Supervise data management and interpretation of market, customer, and competitive intelligence. ✅ Innovation and Benchmarking Conduct benchmarking with other groups and segments to implement best practices. Act as a technology hunter for the commercial area. Identify tools to support Growth Marketing initiatives. ✅ Campaigns and Customer Experience Create collaborative campaigns to drive new sales. Develop strategies to improve customer experience across all touchpoints. Collect feedback, analyze data, and propose continuous improvements to increase satisfaction and loyalty. ✅ Monitoring and KPIs Monitor CRM performance metrics and adjust strategies. Track CX KPIs and provide insights for management. Create incentive campaigns to increase customer response rates. ✅ Management Support Support the Executive Board in decision-making and management. Lead meetings related to annual and strategic business planning. Employment Type: Full-time CLT Compensation: R$4\.000,00 \- R$7\.000,00 per month Benefits: * Company mobile phone * Meal allowance * Food voucher