Generalist Marketing Specialist

Description

Job Summary: Responsible for executing and supporting marketing, communication, campaign, social media, and branding activities aimed at strengthening the brand and generating results. Key Highlights: 1. Extensive expertise in communication, campaigns, and social media 2. Focus on brand strengthening and results generation 3. Support to the sales team with materials and strategies Position: Generalist Marketing Analyst General Description: Responsible for executing and supporting the company's marketing activities, operating broadly across multiple areas including communication, campaigns, social media, branding, and commercial support, with an emphasis on brand strengthening and results generation. Main Responsibilities: Plan and execute online and offline marketing initiatives; Manage social media (content creation, posting, and engagement); Support promotional and institutional campaigns; Produce communication materials (brochures, presentations, e\-mails, etc.); Monitor performance metrics (leads, engagement, campaigns); Support the sales team with materials and strategies; Update the website and digital channels; Liaise with suppliers and partners (print shops, agencies, etc.); Organize internal and external events and activities; Safeguard brand visual identity and positioning. Requirements: Completed or ongoing undergraduate degree in Marketing, Advertising, Business Administration, or related fields; Knowledge of social media and digital tools; Basic design skills (e.g., Canva, Photoshop, or similar); Strong verbal and written communication skills; Organizational ability and proactivity. Preferred Qualifications: Experience with paid traffic (Google Ads, Meta Ads); Knowledge of SEO and content marketing; Experience in food or industrial sector companies; Compensation: R$2\.500,00 \- R$4\.000,00 per month Benefits: * Medical assistance * Dental assistance * Fuel allowance * Basic food basket * Free parking * Life insurance * Transportation allowance Work Location: On-site