Marketing Analyst

Description

Job Summary: A digital and offline marketing professional responsible for planning, executing, and monitoring campaigns; managing social media; supporting agencies; creating communication materials; and organizing promotional events. Key Highlights: 1. Planning and execution of digital and offline marketing campaigns. 2. Strategic management of social media and digital positioning. 3. Creation of communication materials and visual identity. **Working Hours:** Monday to Friday, from 8 a.m. to 6 p.m. **Location:** Estoril, Belo Horizonte \- MG **Marketing Campaign Planning and Execution:** * Develop and implement digital and offline marketing campaigns aligned with agencies’ commercial strategies. * Create and manage institutional and promotional content to strengthen the brand and increase lead generation. * Lead the conception of strategies for audience engagement, relationship building, and customer loyalty. * Coordinate paid campaigns (Facebook Ads, Instagram Ads, Google Ads) and optimize performance based on data analytics. **Social Media Management and Digital Positioning:** * Create, schedule, and monitor social media posts, ensuring strategic and standardized communication. * Respond to interactions and comments, supporting customer and prospective buyer relationships. * Analyze metrics and engagement levels, suggesting improvements to optimize reach and conversion. **Agency Support:** * Address marketing demands from commercial agencies by creating customized materials and adapting campaigns according to each unit’s needs. * Develop presentations, institutional materials, and training programs aimed at reinforcing brand identity and messaging. * Provide support for internal campaign communications and endomarketing initiatives. **Communication Materials and Visual Identity Creation:** * Create and adapt graphic assets for social media, institutional materials, brochures, banners, and other communication materials. * Ensure brand visual identity is consistently applied across points of sale and promotional materials. * Oversee the graphic production of physical materials and promotional items, ensuring quality and adherence to deadlines. **Events and Promotional Activities:** * Plan and execute customer acquisition events, large-scale fairs, and commercial activities. * Coordinate activations and strategic partnerships to reinforce market presence. * Develop event-support materials and oversee logistics. Monitoring and Analytics * Track key marketing KPIs and propose continuous improvements. * Prepare performance reports for campaigns, social media, and promotional activities, suggesting optimization strategies. * Stay updated on market trends, industry innovations, and new brand growth opportunities. **Support the sales team with marketing materials and strategies.**