Social Media and Designer

Description

Job Summary: We are seeking a Social Media and Designer professional focused on results, responsible for social media management, content creation, and branding strategy, with a creative and strategic mindset. Key Highlights: 1. Professional focused on results, assertiveness, and organization. 2. Creative, strategic, and detail-oriented mindset for engaging narratives. 3. Autonomy and impact: space to suggest, create, and see your ideas scale. We are looking for a **Social Media and Designer** with expertise across all social media platforms: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. A professional focused on results, assertive, responsible, organized, and punctual in adhering to the scheduled editorial calendar. The candidate will manage and drive organic growth of our profiles and those of our clients across social media, and will be responsible for creating and publishing online content — including developing strong strategies, which requires market research, analysis, and continuous updates. Additionally, the candidate will produce monthly reports to evaluate performance, adjust strategies, plan campaigns, and update the content calendar for the following month. We seek a creative, strategic, and detail-oriented mindset. If you are passionate about transforming strategies into compelling narratives, master the nuances of each social platform, and possess a critical eye for branding and conversion, this role is for you! **RESPONSIBILITIES** **1\. Editorial Planning and Strategy** * Develop editorial plans (monthly and biweekly) aligned with marketing objectives. * Define topics (trending and recurring) and manage the content calendar for LinkedIn, Instagram, YouTube, and Blog. * Establish brand positioning, tone of voice, and textual identity. **2\. Content Creation (Copywriting)** * Write persuasive copy for social media, ads (video and static), and video/webinar scripts. * Produce in-depth content such as LinkedIn articles, blog posts, and commercial support materials. * Develop texts for landing pages, email marketing (nurturing flows and event emails), and institutional presentations. **3\. Community and Social Media Management** * Perform daily publishing and monitoring of channels. * Engage with audiences, monitor engagement, and manage routine profile checks. * Optimize links, bios, and the company’s digital storefront. **4\. Campaigns, Launches, and Review** * Execute communication workflows for events and webinars (invitations, reminders, post-event follow-ups). * Curate and perform technical reviews of internal and third-party materials, ensuring grammatical and strategic quality. * Collaborate directly with **Design, Video, and Paid Traffic** teams to ensure delivery of high-performance assets. **5\. Branding and Visual Identity** * Create logos and visual identities, and develop application guidelines. * Design institutional assets (LinkedIn covers, blog covers, webinar covers, and email signatures). **6\. Social Media Design** * Design feed and story assets (LinkedIn and Instagram), including strategic carousels. * Visual development for Reels (covers, graphic elements, and typography). * Adaptation of content per campaign and creation of artwork for trending topics. **7\. Audiovisual** * Video Editing: Edit and finalize strategic videos (Reels, TikTok, Shorts, and VSL — Video Sales Letter), applying dynamic cuts, captions, effects, and soundtracks to maximize engagement and conversion. **PRÉ-REQUISITOS** * **Education**: Graphic Design, Advertising, Marketing, or related fields; * **SEO knowledge**; * **Solid experience** in copywriting and social media management; * **Proficiency in tools**: Adobe Suite (Photoshop, Illustrator, InDesign), Canva, CapCut, Etus, Facebook, Analytics; * **Agency experience** in marketing; * **In-depth experience** in market research and analysis; * **Fluency in Portuguese and English writing**: impeccable grammar and ability to adapt tone of voice across different channels; * **Strategic vision**: understanding of the customer journey (top, middle, and bottom of funnel); * **Organization**: ability to manage multiple tasks and deadlines in daily workflow, plus punctuality and strong aesthetic sensibility; * **Results-oriented mindset** and self-accountability; * **Strong interpersonal skills**, and ability to give and receive feedback. **CONDITIONS:** * PJ contract — 100% remote work. * Availability: Monday to Friday, from 9:00 AM to 6:00 PM. * Contract value will be adjusted according to the candidate’s salary expectations and experience. * **Personal Equipment Required**: Contractor must possess necessary equipment (computer and peripherals) to fully perform job duties. **WE OFFER** * ? **20 Days of Paid Leave**: Guaranteed break period to recharge. * ? **Birthday Day Off**: A day off to celebrate your special day. * ? **Autonomy and Impact**: Space to suggest, create, and see your ideas scale.