Inbound Marketing Analyst

Description

Job Summary: Attract, nurture, and qualify leads through digital marketing strategies, generating qualified demand and strengthening brand positioning. Key Highlights: 1. Plan and execute inbound marketing strategies. 2. Create and manage strategic content. 3. Develop lead automation and nurturing workflows. **INBOUND MARKETING ANALYST** **Job Mission** Attract, nurture, and qualify leads through digital marketing strategies, generating qualified demand for the sales team and strengthening brand positioning. **Key Responsibilities:** * Plan and execute inbound marketing strategies (attract, convert, and nurture). * Create and manage strategic content (blog, social media, landing pages, and e\-mails). * Develop lead automation and nurturing workflows. * Integrate and organize leads in the CRM (Pipedrive), ensuring data quality and traceability. * Monitor KPIs such as traffic, conversion, CPL, and MQL. * Collaborate with the sales team to optimize the funnel and generate opportunities. **Key Requirements** * Degree in Marketing, Advertising, or related fields. * Practical experience with inbound marketing and paid traffic (B2B). * Experience with CRM and automation tools. * Organized, disciplined, and process-oriented profile. * Strong written communication skills and attention to detail. **Job Information** Employment Type: **PJ** Work Mode: **100% On-site** Location: **Vargem Pequena – Rio de Janeiro** Working Hours: **Business hours \| Monday to Friday** **About MÍDIA IN LED** We are specialists in transforming ideas into high-impact visual experiences through LED panels, sound, and lighting. With over 13 years in the market, we deliver technological solutions that generate visibility, impact, and performance for brands across Brazil.