Job Summary: Senior Copywriter to create strategic content focused on brand strengthening, audience engagement, and opportunity generation. Key Highlights: 1. Strategic content creation to strengthen brand identity and engage audiences 2. Content production for multiple channels and application of SEO best practices 3. Collaborative work with designers and other professionals HRE GROUP is supporting a Technology company in searching for a Senior Copywriter to work in a hybrid model in Florianópolis. We are seeking a Senior Copywriter to develop strategic content with emphasis on brand strengthening, audience engagement, and opportunity generation. This role requires excellent writing skills, strategic vision, and the ability to adapt tone of voice across different channels, audiences, and communication objectives. Main Responsibilities * Research relevant topics aligned with brand positioning, market trends, and audience needs. * Produce content for various channels, including blog, social media, email marketing, websites, landing pages, sales presentations, rich media, and internal communications. * Plan and organize the editorial calendar jointly with the marketing team, ensuring consistency and publishing frequency. * Adapt language, tone, and style according to brand identity and communication channel. * Apply SEO best practices, including keyword research and strategic keyword usage. * Review and edit content to ensure clarity, coherence, and textual quality. * Support updating and correct use of the language guidelines manual. * Monitor content performance metrics and collaborate on strategic adjustments with the team. * Work collaboratively with designers and other professionals to create materials aligned with communication strategies. Requirements: * Minimum 4 years of experience in copywriting and content production. * Bachelor’s degree in Marketing, Journalism, Advertising and Public Relations, Public Relations, or related fields. * Experience creating content for multiple digital channels. * Knowledge of content marketing, branding, and storytelling. * Familiarity with SEO and digital tools. * Experience in B2B contexts. . Advantages * Experience in technology companies, SaaS firms, or startups in growth phase. * Knowledge of agile methodologies. * Experience managing social media. * Familiarity with tools such as Notion, WordPress, Ubersuggest, Google Analytics, and Google Search Console. * Experience designing lead nurturing workflows.
João Silva
Indeed · HR
João Silva
Indeed · HR
