GROWTH ANALYST

Description

Job Summary: Professional to structure and optimize websites, manage CRO, SEO, and performance analytics to boost conversion and lead generation. Key Highlights: 1. Organized, collaborative environment focused on continuous improvement. 2. Encouragement of learning and excellence in daily work. 3. Collaboration with diverse teams to drive results. On-site position in Florianópolis | 44 hours/week | Competitive salary **Why Join Us?** Dynamox is a high-tech company developing intelligent solutions for monitoring vibration, temperature, current, and voltage—helping maintenance and reliability teams make industry safer, more efficient, and more sustainable. Today, we are the world’s only maintenance-focused company holding the international certifications ISO 27001, 27701, 27017, and 27018, in addition to ISO 9001. Beyond well-structured processes, we believe in people. Here, you’ll find an organized, collaborative, and continuously improving environment where learning is encouraged and excellence is part of everyday life. We value those who seek growth, innovation, and meaningful impact. **Key Responsibilities:** * Structure and optimize the corporate website and conversion pages, ensuring high technical performance, SEO, and superior user experience; * Identify and eliminate friction points across user journeys, landing pages, flows, and forms; * Plan, execute, and monitor Conversion Rate Optimization (CRO) tests and initiatives, focusing on increasing conversion and generating qualified leads; * Propose content and develop various initiatives (e.g., landing pages, offers, conversion-oriented content) to increase conversion rates in collaboration with content and creative teams; * Collaborate with the Paid Media team by contributing innovative ideas and enhancing conversion experience on web pages; * Collaborate with the Content team to create blog posts and general content to improve site and brand search rankings; * Perform technical and on-page SEO optimizations (Core Web Vitals, speed, mobile-friendliness, schema markup), ensuring pages are crawlable, indexable, and competitive; * Configure and monitor tags, tracking codes, and events in Google Tag Manager (GTM), ensuring accurate measurement of interactions and outcomes; * Monitor and report key performance metrics (CVR, bounce rate, CPA, organic traffic, quality of generated leads), producing reports with insights and recommendations; * Maintain a continuous pipeline of experiments and actions, prioritizing initiatives based on their impact on the demand-generation funnel; * Communicate with other teams, including Product Marketing, Sales, Communications, and Events. **Education:** * Bachelor’s degree in Marketing, Business Administration, Advertising and Public Relations, or related fields; * Advanced English is a plus. **Requirements:** * Proficiency in tools such as Google Tag Manager, Google Analytics 4, Clarity, SEMrush, Search Console, or similar; * Experience designing, executing, and analyzing A/B and multivariate tests; * Analytical, collaborative profile with strong communication skills to engage effectively with technical and creative teams; * Familiarity with website and landing page building/maintenance tools, plus knowledge of technical performance and SEO (Core Web Vitals, technical and on-page SEO, page speed); * Experience or knowledge of link-building strategies and domain authority. **Benefits:** * **Multi-benefit card**: Flexible card facilitating use for meals, transportation, leisure, pharmacy, and more—you choose how and where to use it; * **Health and dental plans**: Health and dental coverage for employees after the probationary period; * **SESI agreement**: Farmasesi and OdontoSesi; * **Health and wellness**: GoGood and Wellhub agreements (discounts at gyms and access to nutritionists, psychologists, and other health professionals); * **Ergonomics support**: On-site physiotherapy/osteopathy services; * **Professional development**: Financial support for courses, training programs, and certifications; * **Partnerships**: EBAC and Influx; * **Financial incentives**: Profit-sharing program (PLR), performance bonuses, completion bonuses for training programs, and tenure bonuses; * **Office comfort and food**: Complimentary fruits and coffee, plus access to Market4u and Dynamarket; * **Culture and atmosphere**: Monthly social events and a relaxed, dress-code-free environment.