DEMAND GENERATION ANALYST

Description

Job Summary: A professional to plan and implement inbound and outbound marketing strategies, coordinate personalized campaigns, and manage lead nurturing workflows—ensuring alignment with sales. Key Highlights: 1. Organized, collaborative, and continuous improvement-oriented environment 2. Encouragement of daily learning and excellence 3. Values growth, innovation, and making a difference On-site position in Florianópolis | 44 hours per week | Competitive salary **Why Join Us?** Dynamox is a high-tech company developing intelligent solutions for monitoring vibration, temperature, current, and voltage—helping maintenance and reliability teams make industry safer, more efficient, and more sustainable. Today, we are the world’s only maintenance-focused company holding the international certifications ISO 27001, 27701, 27017, and 27018, in addition to ISO 9001. Beyond well-structured processes, we believe in people. Here, you’ll find an organized, collaborative, and continuous improvement-oriented environment where learning is encouraged and excellence is part of everyday life. We value those who seek growth, innovation, and meaningful impact. **Key Responsibilities:** * Plan and implement inbound and outbound marketing strategies to attract and convert qualified leads; * Coordinate highly personalized campaigns for specific target accounts, using customized content and approaches; * Develop and manage lead nurturing workflows based on personalized buyer journeys; * Align inbound efforts (SEO, content, automation) and outbound efforts (email, cold calls, events) to maximize lead generation; * Define segmentation criteria and collaborate with sales teams to qualify generated leads; * Identify new market opportunities and relevant trends to adjust demand-generation strategies; * Monitor and evaluate the effectiveness of demand-generation campaigns, with focus on CAC; * Collaborate with the sales team to ensure marketing-sales alignment in approaching leads and strategic accounts; - Prepare periodic reports on campaign and communication channel performance, providing insights for optimization and strategic decision-making; - Understand the company’s products and services—including features, benefits, target audience, and competitive differentiators. **Education:** * Bachelor’s degree completed in Business Administration, Advertising and Public Relations, Cinema, Journalism, Marketing, or related fields; * Professional certification courses in the field are desirable. **Experience:** * Prior experience in this field and role; * Experience with marketing automation tools. **Benefits:** * **Multi-benefit card**: Flexible card facilitating use for meals, transportation, leisure, pharmacy, and more—you choose how and where to use it; * **Health and dental insurance**: Health and dental coverage for employees after the probationary period; * **SESI agreement**: Farmasesi and OdontoSesi; * **Health and wellness**: GoGood and Wellhub agreements (discounts at gyms and access to nutritionists, psychologists, and other health professionals); * **Ergonomics support**: In-house physical therapy/osteopathy services; * **Professional development**: Financial support for courses, training, and certifications; * **Partnerships**: EBAC and Influx; * **Financial incentives**: PLR (Profit Sharing), performance bonuses, completion bonuses for training programs, and tenure-based bonuses; * **Office comfort and food**: Complimentary fruits and coffee, plus access to Market4u and Dynamarket; * **Culture and atmosphere**: Monthly social events and a relaxed, dress-code-free environment.