Marketing Analyst - Events

Description

Job Summary: We are seeking a Mid-Level Marketing Analyst specializing in event production and management to plan, coordinate, and execute in-person, hybrid, and online initiatives. Key Highlights: 1. Solid experience in event production, with a focus on demand generation 2. Management of multiple simultaneous projects and supplier negotiation 3. Hands-on profile with autonomy and results orientation We have an opening at AG Capital Group! Our team is growing, and you can be part of it as an **Agent of Transformation**! We are looking for a Mid-Level Marketing Analyst focused on **event production and management**, responsible for planning, coordinating, and executing in-person, hybrid, and online initiatives for AG Capital Group. The goal is to transform events into **demand generation**, brand strengthening, and relationship building with customers, partners, and strategic audiences. ### **Responsibilities and Duties** * Plan and execute Group events (in-person, hybrid, and online), from briefing to final delivery. * Develop timelines, checklists, workflows, and project governance (deadlines, responsibilities, approvals). * Interface with internal departments (Sales, BizDev, Product, Customer Success, Leadership) to define objectives, target audience, messaging, and value proposition. * Manage suppliers and partners (venues, AV equipment, staging, giveaways, catering, security, photography/filming, producers, webinar platforms, etc.), including contract negotiation and monitoring. * Support budget definition and control per event (planned vs. actual), ensuring efficiency and predictability. * Coordinate end-to-end logistics: registrations, attendance lists, check-in, materials, setup/teardown, travel, itinerary, and schedule. * Lead event material production in collaboration with the team (invitations, landing pages, emails, social media, presentations, signage, and kits). * Implement the promotion and registration acquisition strategy jointly with the Growth team (paid media, CRM/HubSpot, workflows, and segmentation). * Oversee execution on event day, manage risks, and implement contingency plans. * Conduct post-event activities: reporting, learnings, NPS, follow-ups, lead organization, and handoff to SDR/Sales. * Measure outcomes and present analyses: registrations, attendance, CAC/CPA (where applicable), MQL/SQL, influenced pipeline, ROI, and brand metrics. ### **Requirements and Qualifications** * Solid experience in **event production** (B2B corporate experience is a strong differentiator). * Experience managing multiple simultaneous projects, deadlines, and stakeholders. * Negotiation and supplier management skills (scope, timeline, quality, and budget). * Organizational skills and attention to detail: timelines, checklists, risk plans. * Strong written and verbal communication for alignment with leadership and internal departments. * Familiarity with marketing tools and processes (e.g., **HubSpot**, forms/landing pages, email campaigns, campaign metrics). * Availability for in-person event participation and occasional travel. ### **Preferred Qualifications** * Experience with **webinars and online events** (platforms and operations). * Knowledge of **paid media** for registration acquisition (Meta/LinkedIn/Google). * Experience organizing events targeting specific markets: **tax, accounting, B2B, technology, and consulting**. * Understanding of lead journey and integration between events, CRM, SDR/Sales. ### **Behavioral Competencies** * Hands-on profile with autonomy and ownership mindset. * Priority management, resilience, and adaptability to handle unforeseen situations. * Results orientation and business acumen (viewing events as a demand-generation lever). * Collaboration and ability to influence without formal authority. ### **What You’ll Deliver (In Practice)** * Well-executed events, within budget and delivering high-quality experiences. * Processes and organization (calendar, playbooks, templates, checklists). * Measurable outcomes: qualified participation, leads, pipeline, and relationships. **WHAT WE OFFER:** + Flexible VA/VR \- **Ifood**. + Transportation allowance. + **Health Insurance** \- Bradesco Saúde with nationwide coverage. + **Dental Insurance** \- Bradesco Saúde with nationwide coverage. + **Conexa** \- Telemedicine platform offering services with nutritionists, psychologists, and general practitioners. + **GoGood and WellHub** \- Fitness center and wellness platform. + **Guapeco** \- Pet health insurance (dogs and cats). + **OnHappy** \- Travel and leisure platform with exclusive pricing. + **AG Baby Program** \- Extended maternity and paternity leave. + Referral Program. + Birthday Day Off. + Hybrid work model. + Remote work allowance. + Flexible working hours. + Corporate university. + Partnership with Open English. + Discount partnerships with universities, food, health, and wellness providers. + **Quarterly Bonus**, based on performance results.