E-COMMERCE COORDINATOR - CUIABÁ

Description

Job Summary: A professional to develop and implement the e-commerce strategy, supervise the team, analyze KPIs, manage the budget, and coordinate multiple departments to drive online sales growth. Key Highlights: 1. Lead and implement the e-commerce and digital marketing strategy. 2. Manage team, budget, and optimize customer experience. 3. Analyze data, monitor trends, and innovate the sales funnel. **Responsibilities:** * Develop and implement the e\-commerce strategy aligned with the company's overall sales and marketing objectives. * Supervise the e\-commerce team, ensuring achievement of targets and effective execution of all activities related to online store operations. * Analyze and monitor key performance indicators (KPIs) to ensure sales growth, conversion rate maximization, and continuous improvement of customer experience. * Manage the e\-commerce budget, allocating resources efficiently for digital marketing campaigns, platform enhancements, and other projects. * Coordinate with marketing, IT, logistics, and customer service teams to ensure the online store aligns with promotional campaigns, product development, and back\-end operations. * Develop and execute digital marketing campaigns, including SEO, SEM, content marketing, email marketing, and social media, to increase online traffic and sales. * Monitor market trends and industry best practices, conducting competitive benchmarking and identifying opportunities for innovation and growth. * Manage and optimize the sales funnel, identifying bottlenecks and improvement opportunities in the customer journey. * Supervise online product catalog management, ensuring product information and images are accurate and up\-to\-date. * Implement and monitor initiatives to improve customer experience, focusing on platform usability and conversion optimization. * Manage and monitor integration between the e\-commerce platform and internal systems (ERP, CRM, etc.), ensuring operational efficiency. * Lead the development of new features and platform improvements for e\-commerce, collaborating with the IT team for implementation. * Supervise relationships with suppliers and strategic partners, such as payment platforms, logistics providers, and digital marketing agencies. * Monitor inventory and logistics for online orders, working with the operations team to ensure fast and accurate deliveries. * Coordinate with the finance team to track transactions, billing, and reconciliation of online sales. * Prepare detailed managerial reports on e\-commerce performance, presenting insights and recommendations to senior management. **Requirements:** * Bachelor’s degree in Marketing, Business Administration, E\-commerce, or related field. * Proven experience in e\-commerce management. * Solid knowledge of e\-commerce platforms and analytical tools. * Advanced skills in digital marketing and social media. * Ability to analyze data and make data\-driven decisions. * Excellent communication and customer service skills.