Social Media

Description

Job Summary: Responsible for managing the institutional Instagram and unit Instagram accounts, planning content, developing engagement strategies, editing media, and monitoring metrics. Key Highlights: 1. Strategic management of the institutional Instagram and unit Instagram accounts 2. Creation and editing of impactful visual and textual content 3. Analysis of metrics for performance optimization and growth **Description and Responsibilities:** **Working Hours:** 9 AM to 6 PM **Level:** Professional **Employment Type:** Permanent – CLT **Your Responsibilities** * Manage the institutional Instagram account and Instagram accounts of several units * Plan and organize the monthly content calendar * Conduct on-site photo and video shoots * Create strategic content to increase engagement and brand positioning * Edit videos and images (Reels, Stories, posts) * Develop strategic social media copy * Schedule posts using scheduling platforms * Monitor metrics and propose strategic improvements * Collaborate with the marketing team to align campaigns * Ensure brand standardization and positioning across institutional and unit accounts * Propose creative and strategic ideas for organic growth * Contribute to decisions based on performance analysis * **Requirements:** **Mandatory Requirements:** * Prior experience as a Social Media professional * Experience managing multiple accounts (institutional \+ units) * Excellent command of Portuguese language (written and verbal communication) * Experience in planning and organizing content calendars * Availability for on-site work (Monday to Friday) * Experience in content creation (photography and videography) **Technical Competencies** * Proficiency in Instagram and strategic understanding of the platform * Experience with scheduling platforms (Meta Business Suite, Mlabs or similar) * Proficiency in Canva * Knowledge of video and image editing (Reels, Stories, short videos) * Fundamentals of copywriting applied to social media * Basic/intermediate knowledge of metric analysis (Instagram Insights, Meta Business Suite) **Behavioral Competencies:** * Organization and effective time management * Proactivity * Creativity with strategic vision * Ability to handle multiple tasks simultaneously * Strong communication skills and teamwork * Analytical mindset to improve post performance **Preferred Qualifications:** * Experience with service-based businesses or networks operating multiple units * Experience with influencer marketing * Experience with promotional and seasonal campaigns **Benefits:** Gym allowance, Meal voucher, Transportation voucher