Hiring: SEM Analyst - Applications Open

Description

Job Summary: Responsible for planning and publishing promotional schedules, developing and reviewing digital content, aligning marketing strategies, and tracking media performance. Key Highlights: 1. Planning and publishing weekly promotional schedules 2. Creating and reviewing digital content for products and categories 3. Managing and monitoring agencies and platforms **RESPONSIBILITIES:** Activities; Responsible for planning and publishing weekly promotional schedules in collaboration with internal teams, ensuring integration and alignment with all stakeholders involved in the process; developing and reviewing digital content related to products and categories, institutional, promotional, and commercial information; establishing regular coordination routines with Marketing and Sales teams for promotional planning, image acquisition, and information gathering to support digital communication; preparing briefings for the development of marketing assets (banners, microsites, etc.) for internal or external teams; monitoring and validating assets in accordance with brand guidelines; Preparing briefings and content for structuring online marketing assets, product content for catalogs (digital and print), newsletters, digital media banners, and email marketing materials; Monitoring performance results and managing investments in media campaigns (performance marketing); analyzing and suggesting improvements based on Google Analytics metrics and KPIs (e.g., purchase funnel, bounce rate) in collaboration with internal teams and/or contracted vendors; managing and overseeing the VTEX implementation agency regarding platform enhancements and maintenance. **REQUIREMENTS:** Requirements: Bachelor’s degree in Administration, Marketing, or Communications; Proven experience with digital sales channels (B2C/B2B/Marketplace); Desirable: strong command of Portuguese spelling, grammar, and techniques for writing institutional, promotional, and marketing copy; Desirable: advanced proficiency in Microsoft Office suite and advanced knowledge of Google tools (SEM – Analytics, AdWords, Remarketing, etc). Desirable: familiarity with Programmatic Advertising, the Brazilian Home Center sector, and hands-on experience with the VTEX platform is a plus. **WORK SCHEDULE:** Flexible working hours **BENEFITS:** Salary: To be determined Benefits: Meal allowance. Register your resume at buscarvagas.com.br and stay updated on top opportunities.