Marketing Analyst – Creative Content

Description

#### **About the position:** We are seeking a Marketing Analyst focused on Creative Content, capable of adapting various assets from a key visual (the "mother" asset). This professional will also be responsible for laying out flyers featuring products and prices, creating point-of-sale (POS) materials, and applying communication principles to physical assets. Must demonstrate agility, attention to detail, and resilience (handling large volumes of simultaneous requests). #### **Key responsibilities:** ### **1\. Campaign and Promotion Rollout** Supermarkets operate in cycles (daily offers, wine festivals, farmers' market days, network anniversaries). The creative analyst must: * **Adapt assets:** Create layouts for various formats (flyers, website banners, social media posts, and in-store signage). * **Maintain visual consistency:** Ensure the Hortifruti promotion’s visual identity remains uniform across Instagram and gondola posters. * **Flyer layout:** Organize product and pricing information attractively and legibly, respecting offer hierarchy. ### **2\. Point-of-Sale (POS) Communication** Unlike other sectors, supermarkets rely heavily on physical presence. Your tasks include: * **In-store signage:** Design mobiles, gondola headers, gondola banners, and stoppers. * **Customer experience:** Develop departmental signage (Bakery, Butchery, Hygiene) to facilitate the shopping journey. * **Service communication:** Create materials for the service counter, self-service kiosks, and information about the loyalty program/App. ### **3\. Digital Content Creation** * **Social Media:** Design static graphics and templates for Stories (essential for flash deals). * **Basic video editing:** Produce Reels or short videos showcasing product quality (e.g., freshness of meat or fruits). * **Email Marketing and App:** Develop platform-specific banners for online sales channels. * **HTML email marketing creation** ### **4\. Support for Exclusive Brands and Internal Marketing** * **Packaging:** Many retail chains have private labels. The analyst may assist in label adjustments or create artwork for new product lines. * **Internal communication:** Design materials for employees (bulletin board notices, HR announcements, awareness campaigns, and training initiatives). ### **5\. Management and Organization** * **Image processing:** Ensure product photos (stills) display appetizing colors and clean backgrounds. * **File preparation:** Submit print-ready files to the printing vendor with correct specifications (bleed, CMYK, etc.) to avoid budget waste. * **Brief analysis:** Understand commercial (procurement) team requirements and translate them into compelling, high-conversion assets. Ensure all produced materials align with the brand’s visual identity, values, and positioning. Collaborate with internal teams and vendors to produce campaigns and communication materials. #### **Mandatory requirements:** Completed or ongoing undergraduate degree in Graphic Design, Marketing, Social Communication, Advertising and Public Relations, or related fields. **Adobe Creative Suite** (Photoshop, Illustrator, InDesign) and video editing **Print knowledge:** File preparation and paper types **Responsive design:** Adapt artwork for desktop and mobile Excellent written and verbal communication skills. #### **Desirable qualifications (advantage):** Experience creating social media content #### **Benefits:** On-site meals Transportation allowance Medical and dental insurance Life insurance Shopping discounts University partnership programs SESC TotalPass #### **Work schedule and hours:** Monday to Friday, 8:00 AM to 5:58 PM