Paid Traffic and Digital Performance Manager

Description

The **ALSA | Advogados**, a law firm with strategic operations and an established digital presence, is seeking a **Paid Traffic Manager** to join our marketing team. We are looking for an analytical, organized, and results-oriented professional with experience in creating, managing, and optimizing digital campaigns focused on generating qualified opportunities. Key Responsibilities * Plan, create, and manage campaigns on **Meta Ads and Google Ads**; * Define target audiences, segmentation, budgets, and conversion strategies; * Monitor KPIs such as CPC, CTR, CPM, CPL, CAC, and conversion rate; * Conduct creative, audience, offer, and landing page tests; * Set up and monitor pixels, tags, and conversion events; * Create performance reports and dashboards; * Analyze lead quality together with the sales team; * Propose strategies to reduce cost per lead and increase conversions; * Integrate campaigns with landing pages, forms, CRM, and automation tools; * Collaborate closely with content, customer service, and sales teams. Requirements * Proven experience in paid traffic management; * Proficiency in Meta Ads and Google Ads; * Knowledge of performance metric and KPI analysis; * Experience with pixels, tags, events, and measurement tools; * Analytical, proactive, and organized mindset; * Strong communication skills and ability to present results; * Commitment to goals, deadlines, and continuous improvement. Preferred Qualifications * Experience in marketing for professional services; * Familiarity with Google Analytics, Looker Studio, and Google Tag Manager; * Experience with CRM, marketing automation, and sales funnels; * Knowledge of creative production and analysis; * Experience running campaigns for the legal sector. Job Details Location: Remote (from your location) Employment Type: Remote Work Schedule: Flexible Compensation: Competitive, commensurate with experience How to Apply Please send your resume and, preferably, a portfolio or brief overview of previously managed campaigns to: curriculo@alsaadvs.com.br In the subject line, please write: **Job Application – Paid Traffic Manager**. We seek a professional who not only executes campaigns but also analyzes data, identifies opportunities, and directly contributes to the firm’s growth. Compensation: R$1\.518,00 \- R$1\.800,00 per month Work Location: Remote