Advertising Copywriter

Description

Job Summary: The Copywriter at MedCof is responsible for creating high-conversion persuasive narratives to attract, engage, and sell medical residency preparation courses and specialized training programs. Key Highlights: 1. Creation of Direct Response Campaigns and High-Retention Scripts 2. Development of Persuasive Sales Pages and Funnels 3. Generation of Ad Creatives and Support for Editorial Line **Advertising Copywriter** At MedCof, the Copywriter is the strategic professional responsible for crafting high-conversion persuasive narratives aimed at attracting, engaging, and selling our medical residency preparation courses and specialized training programs. The primary challenge lies in translating the technical complexity and demanding journey of medical students into sophisticated direct-response marketing campaigns. Working in direct synergy with Performance, Content, and Design teams, this professional will create everything from “hooks” and ads to complete sales/capture landing page structures and conversion-focused e\-mails. Vila Madalena, São Paulo/SP **Responsibilities:** * Direct Response Campaign Creation: Develop persuasive conversion e\-mails (launch sequences, nurturing flows, perpetual offers, and sales recovery campaigns); * High-Retention Scripts (Videos): Write dynamic scripts for short-form sales videos (Meta Ads, YouTube, TikTok ads) and full-length Video Sales Letters (VSLs); * Sales Pages and Funnels: Draft textual structure (headlines, objection handling, guarantees, benefit lists, and CTAs) for lead-capture landing pages, sales pages, thank-you pages, and upsell offers; * Ad Creative Generation (Paid Traffic): Write weekly creative variations (short, medium, and long copy), focusing on diverse angles and hooks (hooks) for A/B testing; * Editorial Line and Social Media: Support content teams in crafting copy for carousels, strategic Instagram/LinkedIn posts, and establishing the brand’s institutional tone of voice; * Active Brand Review and Maintenance: Given that many processes are automated, the professional must review produced materials not only for grammar and spelling but also ensure proper application of brand and product messaging. **Education:** * Bachelor’s degree in Advertising and Public Relations, Journalism, Languages, Marketing, Social Communication, or related fields (proven market experience may substitute formal education). **Requirements:** * 2–3 years of prior experience as a Copywriter focused on Digital Marketing, infoproduct launches, perpetual offers, or direct response campaigns (Direct Response). A live portfolio of published conversion assets is mandatory; * Mastery of sales-oriented copywriting frameworks (AIDA, PAS, promises, unique mechanisms, and objection handling); * Excellent command of Portuguese grammar, agreement rules, and textual fluency; * Proficiency in e\-mail marketing and automation tools (ActiveCampaign, RD Station, or similar); * Practical knowledge of sales funnels, A/B conversion testing, and basic paid traffic concepts (CTR, CPC, CPL, ROAS); * Ability to leverage AI tools (e.g., ChatGPT, Claude) for scaling and idea brainstorming without compromising originality or human tone of voice. **Preferred Qualifications:** * Prior knowledge or strong interest in healthcare, medicine, and medical residency processes; * Recognized certifications in Copywriting (e.g., reputable digital marketing programs), Inbound Marketing, or SEO. **Benefits:** * Health insurance * Dental insurance * Swile (Meal and Transportation Vouchers) * Childcare allowance * Gympass * English course