Senior Salesforce Marketing Cloud Developer

Description

Are you passionate about technology and innovation? At SysMap Group — comprising SysMap Solutions, TriggoLabs, and triggo.ai — we believe great results stem from incredible people. We are a Brazilian technology company that, since 1999, has helped organizations overcome complex challenges and accelerate their digital transformation. Our operations span multiple sectors, including Telecom, Retail, Education, Financial Services, Industry/Cosmetics, and Energy — always focused on innovative, high-impact solutions. Apply now and build the future of technology with us! **Responsibilities and duties** * Develop, maintain, and evolve Salesforce Marketing Cloud solutions; * Design and implement complex automations, multichannel journeys, API-based integrations, and multicloud environment connections; * Develop and optimize integrations between Salesforce Marketing Cloud, Sales Cloud, Service Cloud, internal systems, and other corporate data sources; * Model, structure, and maintain advanced Data Extensions, segmentation processes, SQL queries, Query Studio, and data unification and governance strategies; * Implement Einstein and Artificial Intelligence features, such as Einstein Engagement Scoring, Einstein Recommendations, and predictive personalization applied to campaigns and journeys; * Conduct A/B and multivariate tests, monitor campaign performance, and propose continuous improvements based on data, customer behavior, and cross-channel analytics; * Diagnose, correct, and prevent failures in automations, journeys, integrations, queries, sends, and high-volume campaigns, ensuring operational stability; * Support digital solution architecture by evaluating technical impacts, systemic dependencies, security, data quality, and scalability of implementations; * Serve as a technical reference for the team, guiding junior and mid-level analysts; * Stay up to date with Salesforce Marketing Cloud releases, new features, and trends in marketing automation, personalization, and AI applied to CRM. **Requirements and qualifications** * Solid experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email, Mobile, and Advertising); * Proficiency in AMPscript, SSJS, and HTML/CSS for template customization and development; * Experience with API-based integrations (REST/SOAP), Marketing Cloud Connect, and integration with Sales/Service Cloud; * Strong knowledge of data modeling, Data Extensions, Contact Builder, and data governance; * Advanced SQL for segmentation, automations, and manipulation of large data volumes; * Experience designing complex multichannel automations and journeys; * Familiarity with Einstein tools (Scoring, Recommendations, send optimization); * Experience in campaign analysis, A/B testing, and use of BI/Google Analytics; * Hands-on experience troubleshooting high-volume campaigns, integrations, and automations; * Knowledge of solution architecture and best practices for scalability; * Experience with agile methodologies (Scrum/Kanban); * Minimum of 4 years’ experience with Salesforce Marketing Cloud; * Marketing Cloud Developer and/or Consultant certification (Einstein certification is a plus); * Continuous learning about SFMC, marketing automation, and AI applied to CRM. We are the **SysMap Group**, formed by the brands **SysMap Solutions, TriggoLabs, and triggo.ai**, an ecosystem of high-impact companies in the market, delivering innovative technology solutions that transform businesses and develop people. Our essence is driven by **a passion for innovation, collaboration, and continuous growth**. For over **25 years**, we have exceeded expectations by solving complex business challenges, operating across diverse sectors and actively tracking technological evolution. Here, we believe that **technology only delivers value when built by people**. Therefore, we cultivate an ethical, collaborative, and diverse environment where learning is constant and excellence in what we do is part of our identity. **The only way to participate in SysMap Group selection processes is through the company’s pages on the Gupy platform; no participation or hiring fees apply.**