CRM ANALYST

Description

Driven by the purpose of bringing emotion to people's lives, La Moda seeks professionals with bold goals and high aspirations; those obsessed with details in pursuit of perfection; those who admire the intelligence of lifelong learners; those who engage others to build cohesion; and those who, every day, approach routine tasks differently—surprising others through the courage to go beyond. All our job openings are also open to people with disabilities. **Responsibilities and Duties** * Create and manage automated communication flows via email, SMS, WhatsApp, push notifications, and other channels; * Develop briefings for CRM communications, considering channel performance, brand calendar, and requested deadlines; * Focus on the performance of each channel and departmental targets, ensuring delivery efficiency and continuous improvement of CRM metrics; * Analyze and report on CRM campaign performance, adjusting strategies according to the calendar and business needs; * Conduct A/B testing to optimize customer conversion rates; * Transform data into insights, always placing the customer first; * Stay updated on CRM best practices and digital marketing trends, as well as email service providers’ guidelines and industry standards; * Plan and create CRM communication segments and daily dispatches; * Coordinate and collaborate with teams to ensure CRM campaigns align with the brand; * Produce regular reports on CRM performance and customer insights for management; * Identify new segmentation opportunities and propose improvements using dashboards and business tools. **Requirements and Qualifications** * Proven experience in CRM (over 2 years) and proficiency with related tools. E.g., Dito, Salesforce, HubSpot, CRM Bônus, Omnichat, etc; * Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, or related fields; * Analytical, structured, and results-oriented profile, with critical thinking and attention to detail; * Strong interpersonal skills and team spirit; * Effective communication skills; * Fast learning ability and adaptability to change; * Prior CRM experience in Fashion, Retail, or Luxury Brands—and familiarity with Dito CRM and Dito Agenda—are strong advantages. **Additional Information** Dental Plan (after probation); Health Insurance (after probation); Free Transportation; On-site Restaurant; Performance-Based Bonus (PPR); Employee Discounts on Brands; Childcare Assistance; Scholarship Program; Employee Referral Program. **Advantages:** On-site Cafeteria Exclusive internal stores for employees; Good Card Plus Card; On-site Banking Service; Partnerships with Educational Institutions, Gyms, and Food Services; **OUR STORY** La Moda Group is a dynamic organization that creates brands born with high desirability and numerical success. It develops innovative solutions capable of connecting people’s desires with fashion and behavioral trends. Our story began in 1986 with a small family business founded by Arcílio and Vera Olivo. After 20 years of experience in children’s apparel manufacturing, **Lança Perfume** was launched in 2006. The brand’s exponential growth and market relevance elevated La Moda Group to a new level, enabling the creation of new brands targeting diverse audiences: **My Favorite** in 2016, **Lança Perfume Easy** in 2021, and **BO**, an original project developed by Bruna Olivo, in 2026. La Moda Group’s purpose is to bring emotion to people’s lives and currently employs approximately 1,000 people. Its headquarters is located in Criciúma/SC; it operates units in Nova Veneza/SC; maintains two direct-sales showrooms in São Paulo/SP and Goiânia/GO; and operates 20 company-owned stores nationwide. **OUR LA MODA WAY** Our values are non-negotiable principles—genuine choices. We believe routine can be approached in a completely different and extraordinary way. These values guide our actions and decisions: Learn and Teach; Dream Big; Challenge the Status Quo; Collaborate; Surprise.