Social Media Strategist

Description

Grupo Onda is seeking a hybrid-profile professional — strategic, creative, and operational — to support campaign development, social media management, and content creation for live entertainment projects. We are looking for someone who understands audience behavior, has strong digital communication literacy, and can effectively translate strategy into high-quality, fast-paced, and on-brand execution. About the role This position is directly involved in planning campaigns and managing social media for projects and artists, participating from topic development through performance tracking. This is a role suited for those who thrive in a dynamic environment, juggling multiple simultaneous projects and communicating in alignment with culture, music, and entertainment. Key responsibilities * Develop monthly content calendars aligned with project campaigns * Plan strategic communication moments: launch, pre-event hype, ticket tier release, event proximity, and post-show follow-up * Propose content topics, formats, and pillars * Track behavioral and communication trends within the entertainment industry * Manage and monitor social media accounts for artists and projects * Schedule posts and organize internal calendars * Monitor performance metrics and generate periodic reports * Serve as liaison with clients, partners, and the creative team * Ensure visual identity and tone-of-voice consistency * Organize approved assets and centralize operational information * Support the development of communication guidelines and manuals Desired profile * Prior experience in social media management and content creation * Strong writing skills and copywriting ability for Instagram * Strategic campaign vision * Organizational skills and capacity to manage multiple projects simultaneously * Autonomy and sense of urgency * Collaborative mindset and effective communication skills * Genuine interest in music, culture, and entertainment Technical requirements * Bachelor’s degree in Communications, Advertising, Journalism, or related fields (completed or in progress) * Minimum 2 years of relevant professional experience * Proficiency in Instagram and Meta Business Suite * Knowledge of performance metrics and analytics * Familiarity with Google Docs, Sheets, and Drive * Basic knowledge of Figma is considered a plus * Portfolio in entertainment or creative communications is a significant advantage Work location ? Botafogo \| Rio de Janeiro/RJ How to apply Send your resume and portfolio to: ? sarah.gomes@grupooonda.art.br