Marketing Coordination - Acquisition | Remote

Description

First and foremost, we’d like to tell you a bit more about who we are. Shall we? Nice to meet you — we’re Aurum! We’re an established company in the legal software market. We leverage the most innovative technologies to enable a new way of practicing law. Our work helps thousands of lawyers better manage their daily tasks and boost productivity. Pretty cool, right? **Here’s a secret: We can only achieve all this because we have the best people on our team.** What do we call these amazing individuals? \#GoldenPeople. Today, we’re over 200 people spread across Brazil, supported by our offices in Florianópolis (SC) and São Paulo (SP). **Wherever we are, our culture remains the same — always guided by our core values.** In fact, backed by such incredible people, strong values, and an outstanding culture, we’ve earned the **Great Place to Work** certification ten times — and in 2025, we ranked highly across all three rankings we participated in. **So, what kind of people are we looking for to join our Team?** We seek professionals who value autonomy, responsibility, teamwork, continuous learning, collaboration, communication — and, of course, closeness and transparency! If this environment resonates with you, we’re already starting to *match*! We consider each member of our team uniquely special; therefore, everyone is welcome. We foster a safe environment where GoldenPeople can express themselves authentically. **Within the Marketing Team, your mission will be:** To lead the Acquisition Squad, ensuring the team operates strategically, integrally, and results-oriented. You’ll be responsible for building and monitoring the strategy for acquiring new customers and trials, aligning all squad channels — paid media, CRM, email, copy — around clear revenue and growth objectives. Beyond strategy, your role includes ensuring team members develop professionally, operate autonomously, and find in you a present, trustworthy, and exemplary leader. **Oh, one important detail about this position:** The work model is fully **Remote!** **Responsibilities and Duties** **Now take a look at the main responsibilities for this role:** **Leadership and People Development** * Conduct recurring 1:1 meetings with each team member, tracking development, well-being, and challenges. * Support the professional growth of your team members by identifying potential and creating development opportunities. * Provide consistent feedback — both positive and constructive — with context and at the right time. * Cultivate an environment of autonomy, trust, and high performance within the squad. * Actively participate in recruitment processes, ensuring hires align culturally and technically. **Strategy and Results** * Build and monitor the strategy for acquiring new customers and trials, integrating all squad channels. * Create and track forecasts for goals, results, and budget allocation. * Monitor revenue and performance metrics: NMRR, MRR, conversion rates, and customer acquisition cost (CAC). * Stay updated on industry best practices in acquisition, growth, and B2B/SaaS marketing. * Participate in quarterly strategic planning for the department. **Team Management and Operations** * Lead the Marketing Team’s weekly strategic planning ceremonies. * Support task and deliverable management and tracking for the squad. * Serve as the liaison between the Acquisition Squad and other company departments. * Support internal People Team campaigns when needed. **Requirements and Qualifications** **To apply for this position, we expect you to have:** * Proven experience leading multidisciplinary marketing teams. * Experience developing customer acquisition strategies in B2B or SaaS companies — with mastery of an integrated channel view (paid media, CRM, email, content). * Experience tracking revenue and growth metrics (MRR, NMRR, CAC, conversion rates). * A leadership profile focused on people development: history of delivering feedback, conducting 1:1s, and supporting team career progression. * Clear, objective, and respectful communication — able to align expectations with both the team and other departments. * Ability to build and track goal and investment forecasts. * Familiarity with CRM and marketing automation tools (RD Station, HubSpot, or similar). * Proficiency in Google Sheets or Excel for performance tracking. * Completed undergraduate degree in Marketing, Business Administration, Advertising, Engineering, or related fields. **It’s a plus if you have:** * Experience with Growth strategies and structured testing (A/B, experimentation). * Knowledge of PLG (Product-Led Growth) and how the product itself can serve as an acquisition channel. * Experience with quarterly or annual marketing strategic planning cycles. * Familiarity with retention and expansion metrics (Churn, LTV, NRR). **Additional Information** **Take a look at what we offer GoldenPeople:** * **Meal/Voucher Allowance:** R$ 1,300 monthly on a flexible card, with no payroll deduction. * **Remote Work Allowance:** R$ 135.00 monthly, with no payroll deduction. * **Health Insurance:** Nationwide Bradesco plan. * **Dental Insurance:** SulAmérica plan. * **Life Insurance.** * **Extended Parental Leave:** We participate in the “Empresa Cidadã” (Citizen Company) Program and offer leaves supporting diverse family structures — including adoption, same-sex couples, and single-parent families. * **Childcare Assistance:** For children up to 5 years old. * **Gympass/Wellhub:** A holistic wellness platform focused on physical activity and overall health. Provides access to thousands of gyms, studios, live classes, and wellness apps — all for a single monthly fee. * **Conexa Saúde:** A digital health platform offering multiple specialties. GoldenPeople receive 2 free psychological consultations and 2 free nutritional consultations per month. * **Guapeco:** Pet health insurance with simple enrollment, nationwide coverage, and reimbursements of up to 100%. * **Language School Partnership:** Discounted English and Spanish courses through OpenEnglish, Fluentia, and Instituto Cervantes — available online and in-person. * **Profit and Results Sharing (PLR):** If the team meets its annual target, everyone (yes, really!) shares in the profits! * **Relax Week:** We don’t work on business days between Christmas and New Year’s to rest and enjoy the year-end however each person prefers. * **Workstation Allowance:** In addition to lending you a laptop for comfortable home-based work, we provide a R$ 2,400.00 allowance. * **Birthday Day Off:** In your birthday month, you get a full day off to relax and celebrate. * **Work at a Great Place to Work:** We’re among the best companies to work for in Latin America and Brazil. * **And much more!** With a **feedback-driven culture**, **development guilds**, **PDIs during onboarding**, **Aurum Talks**, frequent all-company meetings, **OKR transparency**, celebratory initiatives, performance reviews, and development programs — all designed to continuously grow GoldenPeople. So, are you interested!? Then come join us :) Nice to meet you — we’re **Aurum**! For over 30 years, we’ve developed technology for the next generation of legal practice. Through our two software platforms — **Astrea** and **Themis** — we impact over 20,000 clients, from independent lawyers to corporate legal departments. Here, we deliver technology that simplifies and keeps pace with every client’s unique needs. Our greatest differentiator is delivering an experience of innovation and freedom — not just to our clients, but also to our team members. That’s because we’re an environment that respects individuality and drives the development of every GoldenPerson. Working at Aurum means having autonomy to innovate, freedom to grow, and being part of a team that makes everything flow effortlessly. That’s why we value development and prioritize a collaborative learning environment. PDIs, 1:1s, the Leadership Development Program, and recurring feedback are just some examples of initiatives supporting GoldenPeople. Respect for individuality is lived daily through our ongoing commitment to a diverse and inclusive workplace. Our 200+ GoldenPeople can truly be themselves here. We believe diversity fuels innovation — and each representative of a diverse group strengthens our team. With our predominantly remote work model, we’ve become an even more open space for diverse talent. In this context, our physical offices in Florianópolis and São Paulo serve as optional complements to our culture — always open to those who wish to experience in-person interaction. **That’s why (and much more), working at Aurum means having \#GoldenPride in being:** * Certified by Great Place to Work (GPTW) for ten consecutive years; * Ranked 79th best company to work for in Latin America (Top 100 Small & Medium Enterprises — GPTW LatAm 2025); * Ranked 30th best medium-sized company to work for in Brazil (2025); * Ranked 5th best medium-sized company to work for in Santa Catarina (2025); * Ranked 7th best technology company to work for in Brazil (2025); * A leader in development and cultural initiatives; * A co-responsible party for maintaining a safe environment for every GoldenPerson. * Part of a team with gender equity across all seniority levels; Visit our Culture Manifesto to learn more about the Golden way of working! Explore the portal enriching the daily routines of thousands of lawyers! And of course, don’t forget to check out our other social media channels