Reserva | Paid Media Specialist

Description

At Azzas 2154 Fashion \& Lifestyle, we are driven by people. They are the ones who spark ideas, build brands, and make fashion happen every day. Here, every person has a voice, space, and responsibility in shaping what we do. This is how, day after day, we become the largest Fashion Group in Latin America. **Responsibilities and Duties** * Develop and continuously evolve media plans aligned with business objectives, considering channel mix, funnel strategy, efficiency, and incremental impact * Plan and execute full-funnel media campaigns * Manage budgets and pacing by channel, audience, and creative, optimizing for CAC/CPA, ROAS, LTV/CAC, and margin * Define and lead a structured experimentation agenda, with clear hypotheses, impact measurement, and documentation of learnings * Propose solutions for user acquisition, activation, and retention strategies * Develop analyses, reports, and dashboards to support decision-making and campaign optimization * Conduct market analyses to identify trends * Identify and prioritize efficiency and growth opportunities across paid media channels, with a focus on business impact * Collaborate with partners to explore optimization opportunities and new tests * Serve as the technical reference for performance media, supporting the team’s technical development and ensuring best practices in planning, execution, and optimization * Act as the main contact point with Creative, Commercial, BI, and Tech teams to identify journey and attribution opportunities * Prepare and present research studies **Requirements and Qualifications** * Bachelor’s degree in Engineering, Marketing, Business Administration, or related fields * Senior-level position * Proficiency in Microsoft Office Suite * Expertise in GA4, AppsFlyer, Looker Studio, and native integrations * Proficiency in paid media platforms: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Programmatic, Affiliate Marketing, Retail Media, among others * Strong understanding of business KPIs **Additional Information** #### **OUR BENEFITS** At Azzas 2154 Fashion \& Lifestyle, we believe caring for people is essential to building the largest Fashion Group in Latin America. That’s why we offer a comprehensive set of benefits designed to support well-being, professional development, and daily life for everyone who is part of our story. #### **Health and Well-being** * Health insurance plan * Dental insurance plan * Life insurance * Physical wellness programs such as Wellhub * Mental health support initiatives #### **Daily Life and Quality of Life** * Flexible benefits via Flash card * Transportation allowance * Benefits club with partner companies * Birthday day off * Extended maternity leave * Extended paternity leave * Discounts on group brands #### **Development and Growth** * Training and development programs * Corporate learning paths * Recognition and engagement initiatives #### **Recognition** * Profit-sharing program, per current company policy * **Benefits may vary depending on position, location, and internal company policies.** #### **Dream big to achieve greatness — with good, kind people.** **Azzas 2154 Fashion \& Lifestyle** was born from the merger of two Brazilian fashion giants: **Grupo SOMA and Arezzo\&Co**. Grupo SOMA developed and consolidated brands that strengthened Brazilian fashion and culture, including Animale, FARM Rio, Fábula, Maria Filó, NV, CRIS BARROS, Carol Bassi, Foxton, and OFF PREMIUM. Arezzo\&Co was the platform behind highly desirable brands such as Reserva, Reserva Mini, Oficina, Reserva Go, and INK. With the merger of Grupo SOMA and Arezzo\&Co and the subsequent creation of the holding company Azzas 2154, **Azzas 2154 Fashion \& Lifestyle** became the business unit responsible for the **women’s and men’s apparel brands on the platform**. Thus emerged our purpose: **to propel the creative power of Brazilian fashion to the world.** Today, we unite brands that build and bring Brazilian fashion to Brazil and the world: **Animale, Carol Bassi, CRIS BARROS, FARM Etc, FARM Rio, Fábula, Foxton, INK, Maria Filó, NV, Oficina, OFF PREMIUM, Reserva, Reserva Go, and Reserva Mini.** More than strong, well-known brands, **we are made of people**. Here, good, kind people dream big and achieve greatness! We transform ideas into projects, build culture, and make fashion happen every day. We believe in an environment where everyone participates, proposes, exchanges ideas, and grows together. This is how we continue expanding possibilities and building **the largest fashion group in Latin America**. **Dream big to achieve greatness — with good, kind people.** Come check out our open positions!