Copywriter

Description

Job Summary: We are seeking a strategically minded Copywriter with technical mastery of writing and the ability to wield words as a powerful tool for brand building, positioning, and results. Key Highlights: 1. Focus on brand building, positioning, and results through words. 2. Creation of campaign concepts and strategic messages. 3. Development of social media content planning and management. We are looking for a Copywriter to join our creative team! If you possess strategic vision, a sharp repertoire, technical mastery of writing, and view words as a powerful tool for brand building, positioning, and results, this opportunity may be for you. Responsibilities: - Understand the client’s communication challenge regarding brand messaging and create campaign concepts and necessary messages according to the briefing; - Craft headlines and copy using creativity and the most effective techniques for each channel where the communication will be deployed; - Review your own text’s language to ensure alignment with the target audience, product details, briefing requirements, and accuracy of all requested information, including spelling and grammar checks; - Develop creative concepts and copy that concretely deliver on briefing requirements; - Collaborate with your creative partner to enhance outcomes through joint communication development; - Ensure consistent brand voice across all produced materials; - Recommend technical considerations and produce specifications when scriptwriting is involved; - Create and organize an editorial calendar for social media; - Develop strategic and tactical planning for brand building and social media engagement; - Publish content on digital platforms, ensuring consistency and alignment with the defined plan. Requirements: - Completed degree in Advertising and Public Relations, Journalism, Literature, or related fields; - Proven experience in the role, preferably within advertising or marketing agencies; - Proficiency in advertising copywriting techniques, storytelling, and concept development; - Experience in social media content planning and management; - Ability to align messaging, strategy, and business objectives; - Excellent written communication skills, organizational abilities, and attention to detail; - Collaborative, strategic, and results-oriented profile. Benefits: R$ 400.00 in-person attendance allowance. Additional Information: Hybrid work model (2 days in-office, 3 days remote).