Copywriter

Description

Job Summary: We are seeking a creative and strategically minded Copywriter with strong technical writing skills and the ability to use words to build brands, establish positioning, and deliver results. Key Highlights: 1. Focus on brand building and results through creative writing. 2. Development of campaign concepts and strategic messaging. 3. Content planning and management for social media. We are looking for a Copywriter to join our creative team! If you possess strategic vision, a sharp cultural repertoire, technical mastery of writing, and view words as a powerful tool for brand building, positioning, and results, this opportunity may be for you. Responsibilities: - Understand the client's communication challenge regarding brand messaging and develop campaign concepts and necessary messages according to the briefing; - Craft headlines and copy creatively and using best practices tailored to each channel where the communication will appear; - Review your own text’s language to ensure alignment with the target audience, product details, briefing requirements, and accuracy of all requested information—including orthographic review; - Develop creative concepts and copy that concretely deliver outputs as specified in the briefing; - Collaborate with your creative partner to enhance outcomes through joint communication development; - Maintain the brand’s voice consistently across all produced materials; - Recommend technical considerations and produce specifications when developing scripts; - Create and organize an editorial calendar for social media; - Develop strategic and tactical plans for brand building and social media engagement; - Publish content on digital platforms, ensuring consistency and alignment with the defined plan. Requirements: Bachelor’s degree in Advertising and Public Relations, Journalism, Literature, or related fields; Proven experience in this role, preferably within advertising or marketing agencies; Mastery of advertising copywriting techniques, storytelling, and concept development; Experience in social media content planning and management; Ability to align messaging, strategy, and business objectives; Excellent written communication, organization, and attention to detail; Collaborative, strategic, and results-oriented profile. Benefits: R$ 400.00 in-person allowance. Additional Information: Hybrid work model (2 days in-office, 3 days remote).